https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

From the Industry


Sponsor Content

image

Want to Sell More Ransomware Protection Solutions? Follow These Five Steps

  • January 27, 2017
Solution providers are judged by the value they bring to their customers. In that sense, the ransomware epidemic provides an opportunity for partners to step firmly into the trusted advisor role and bring a comprehensive, holistic, multi-vendor protection strategy to bear. In-depth knowledge of a client’s business, assets, systems and workflow put the solution provider in a uniquely advantageous position to evangelize the merits of prudent security and deliver peace of mind.

Solution providers are judged by the value they bring to their customers. In that sense, the ransomware epidemic provides an opportunity for partners to step firmly into the trusted advisor role and bring a comprehensive, holistic, multi-vendor protection strategy to bear. In-depth knowledge of a client’s business, assets, systems and workflow put the solution provider in a uniquely advantageous position to evangelize the merits of prudent security and deliver peace of mind.

Defending client organizations from ransomware can be challenging. But with the right mix of point solutions, fundamental controls, and a strong, disciplined data backup strategy, today’s solution providers can position their clients to be strongly resistant to—and eminently capable of recovering from—this burgeoning scourge.

Providing ransomware protection and services follows a common set of five steps. They include:

Step 1: Raise Customer Awareness
While reports of ransomware are widespread, SMBs, in particular, are unaware of the threat posed by this malware. Many SMBs incorrectly believe they’re not at risk of ransomware, thinking enterprises are juicier targets. You need to provide SMBs with the facts about ransomware—that it takes only one click on an e-mail attachment to lose their data and halt their operations. While nearly two-thirds of SMB IT professionals have suffered a serious data loss in their careers, only one-third back up their data on a daily basis. Moreover, SMBs are highly susceptible to security disruptions.

Step 2: Assess Customer Security Posture
Bulletproof security is a practical impossibility. Within the realm of possibility is crafting a security architecture that minimizes risk exposure resulting in ransomware breaches. As a solution provider, you should take the opportunity to review the security precautions employed by customers. This means reviewing their operational posture, the security technologies employed, and the policies and procedures practiced to safeguard data and respond to incidents.

Step 3: Close Gaps
Based on the security assessment, work to plug the holes in the customer’s infrastructure. Provide the security products and services needed to deliver an adequate level of protection against the most common threats and risks. A synergistic security strategy employs layers of security technologies to form overlapping levels of protection. Through this “defense-in-depth” and interlocking strategy, your customers will have a better chance of deflecting, detecting and responding to ransomware attacks than if they had porous infrastructures.

Step 4: Establish Policy and Procedures
Security technology is only a part of the protection strategy. Your professional services should include helping customers develop security policies and procedures. Security policies set operational and performance expectations and standards, as well as provide the means for reviewing security effectiveness. Within the security policy should be procedures for performing security checks, maintaining security readiness, implementing training schedules and putting in place incident response measures.

Step 5: Monitor and Support
Threats are constantly changing. SMBs don’t have the resources to manage their security infrastructures effectively and consistently. Through security monitoring and management services, you can help customers remain up-to-date on their security policies, technology configurations and incident responses. Even if you don’t offer managed services, you can periodically review customers’ security posture as a professional service to help ensure they have adequate data protection.

Keep in mind that Carbonite endpoint and server backup services are an essential element of a ransomware protection strategy for SMBs. Through consistent, persistent, and reliable cloud-based backup, Carbonite ensures SMBs will have access to mission-critical data that remains uncorrupted should there be a ransomware attack.

Jessica Couto is Vice President of U.S. Channel Sales & Marketing at Carbonite, a provider of cloud and hybrid backup and disaster recovery solutions for small and midsize businesses.

Not a Carbonite Partner? Learn more about the benefits of partnering with Carbonite and become a partner today.

Guest blogs such as this one are published monthly and are part of The VAR Guy’s annual platinum sponsorship.

 

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs From the Industry Technologies Sponsor Content

Related


  • data migration
    The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis
    Effective data migration tools enable schools to move to a secure cloud environment, making applications and content easier to access, as well as mitigating the risk of data loss.
  • backup and recovery cloud
    Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery
    The cloud makes CRM more accessible to SMBs, but solutions must be layered with backup and recovery.
  • Security breach
    With SolarWinds Breach, ‘The Hackers Aren’t the Problem’
    Find out who, instead, is the problem and how MSSPs must fix their own, and clients', IT environments now.
  • cybersecurity predictions
    Cybersecurity: What to Expect in 2021
    Remote work is here to stay (and other cybersecurity predictions for the year ahead).

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Lenovo to Ship Its Thinnest ThinkPad Yet with X1 Titanium Yoga
  • Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!
  • Pax8 Kicks Off European Expansion with Launch of Pax8 UK
  • Samsung Boosts Smartphone Security with New Galaxy S21 Line

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Rise in Remote Work Increases the Need for Patch Management

January 27, 2021

Partners Share Their 2021 Goals—and Plans for Achieving Them

January 26, 2021

The Importance of Being Security-Centric

January 22, 2021

Webinars

View all

Your Network Perimeter Has Changed

February 18, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue

January 26, 2021

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Building an efficient and profitable #patchmanagement practice in 2021 @ConnectWise #cybersecurity #endpoint #MSP… twitter.com/i/web/status/1…

January 28, 2021
ChannelFutures

International effort takes down #Emotet botnet, but @Netenrich, @digitalshadows, @Vectra_AI say it will be back.… twitter.com/i/web/status/1…

January 28, 2021
ChannelFutures

.@Microsoft @Azure’s Tyler Bryson, new U.S. channel head, talks priorities at @GetNerdio’s #NerdioCon… twitter.com/i/web/status/1…

January 27, 2021
ChannelFutures

.@CryptoStopper hires @GetChanneled to build partner program, act as virtual channel chief. #ransomware… twitter.com/i/web/status/1…

January 27, 2021
ChannelFutures

MSSPs, check for this ‘novel’ social engineering threat from North Korea. #Google. dlvr.it/RrTS9J https://t.co/2mDcnNvkHz

January 27, 2021
ChannelFutures

.@keepersecurity report shows financial sector heavily targeted by #cybercriminals. dlvr.it/RrTBPz https://t.co/joTBNeb2MT

January 27, 2021
ChannelFutures

.@Trustwave unveils new global referral partner program. #cybersecurity dlvr.it/RrT9Td https://t.co/amXCw33UsF

January 27, 2021
ChannelFutures

Ecosystem security provider Cyberpion launches first #partnerprogram. dlvr.it/RrSnxK https://t.co/g7Po3jq8iw

January 27, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X