Three Secrets to Growing a High-Margin Security Business
It’s no secret that security is a fast growing market for Managed Service Providers (MSPs). Here are three concepts to help you ride this wave and grow new high-margin revenue streams, while increasing customer satisfaction.
Secret #1 – Expand your margins by deploying more quickly with Cloud-based security services
Cloud services let you deliver a seamless security solution to your customers without the travel, time, labor and headaches. Remember wasting valuable time installing, troubleshooting and managing physical infrastructure and software? The emergence of cloud-based security services allows you to forget it! No more time-consuming and cumbersome installation of heavy on-premise software or appliances. You (and your customers) can be up and running quickly while avoiding time-consuming and costly travel. Deliver security from the cloud to boost your margins, improve your customer’s satisfaction and expand your geographic coverage as well.
Secret #2 – Expand your revenue with a comprehensive solution protecting Web, Email and Endpoint
The three biggest ways for threats to enter your customers’ environment are the Web, through Email or through the endpoint device itself. Each of these security categories is a huge market and a great revenue opportunity for you the MSP. Customers are throwing their hands up at how complicated their security problem (and associated point solutions) has become and are welcoming MSPs to help them. Address your customers’ total need and capture the associated increased revenue by offering a service addressing the big three threats with a single, integrated solution. An added benefit is a dramatically-simplified vendor relationship for you, further increasing your margins.
Secret #3 – Enhance customer loyalty through integrated and customized security solutions
MSPs know all too well that no two customers’ security requirements are the same. Today’s cloud-based security services provide tremendous flexibility for MSPs to tailor security policies to their customers’ specific requirements. Look for a service that lets you do this from a single dashboard, with comprehensive reporting to give you the control and insight that you need to add value to your customers. This value-added customization will help to bolster your customers’ satisfaction and loyalty.
Managed Service Providers are rapidly turning to Total Defense to address these 3 areas and grow a profitable security business. Contact us today for your free trial at cloud.totaldefense.com/msp.
Paul Lipman is CEO of Total Defense. Total Defense is the leading provider of content and endpoint security from the cloud. We keep organizations and individuals safe from cybercrime, malware and digital threats. Thousands of businesses across a wide array of industries have deployed our solutions, including some of the most sophisticated buyers of security technology worldwide, and millions of consumers worldwide use Total Defense’s products. Total Defense has operations in New York, California, Europe, Israel and Asia.