https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

From the Industry


The Value of Time in Business Continuity and Disaster Recovery

  • Written by Intronis Guest Blog 2
  • March 31, 2015
Business continuity and disaster recovery (BC/DR) is a service that many businesses have come to expect from their MSP--and one where MSPs can demonstrate true value to their clients.

As the old adage goes, “Time is money,” and in the interest of saving money, we must not waste time. This is especially true when it comes to disaster preparedness and recovery—an area where many companies continue to fall short, as evidenced by the Disaster Recovery Preparedness Council’s 2014 Disaster Preparedness Benchmark Survey.

As part of the study–which surveyed companies of all sizes, from a broad range of industries across the globe–the Disaster Recovery Preparedness Council found that three out of four companies worldwide are at risk for failing to adequately prepare for disaster. Furthermore, the council found that incidents and costs of outages associated with disaster remain a major challenge for many organizations.

  • More than one-third (36%) of organizations lost one or more vital applications, VMs or critical data files for hours at a time over the past year, while nearly one in five companies has lost one or more critical applications over a period of days.
  • Even more alarming, one in four respondents said it had lost most or all of a data center for hours, or even days.
  • Reported losses from outages ranged from a few thousand dollars to millions of dollars, with nearly 20% indicating losses of more than $50,000 and some exceeding $5 million.

These findings outline the importance of being mindful of saving time and money when it comes to business continuity and disaster recovery (BC/DR), a service that many businesses have come to expect from their MSP or solution provider–and one where MSPs can demonstrate true value to their clients.

However, it is not enough to simply offer BC/DR services; MSPs must also be able to measure the value of the time and cost savings that comes from these services. One of the ways to explain the value of time is through recovery time objective (RTO) and recovery point objective (RPO).

RTO vs. RPO

RTO looks at how much time a system, computer, application or network can be down as a result of a network failure or disaster before negatively impacting business operations. RPO assesses how much data can be lost due to an outage or natural disaster before business operations are disrupted. Both of these measurements can vary by company, and are dependent on business processes and the sensitivity of the data and applications. A company’s RPO and RTO for its email server, for example, can be very different from the RPO and RTO of its ecommerce database.

To determine RTO and RPO, MSPs should work closely with their clients to assess their needs on a system-by-system basis. That way they can define customer-specific metrics to use in their SLAs, and design and price services accordingly.

MSPs and solution providers would be remiss, also, if they didn’t use the RTO and RPO metrics to:

  • Manage expectations. In order to build a positive and trusting relationship with clients, it’s crucial to lay out the details of an agreement in writing so they understand how fast file access can be restored.
  • Tout the value of time. Having clear-cut RTO or RPO expectations will allow clients to easily assess performance and will reinforce the MSP’s value as a service provider; it will also demonstrate how the MSP can help clients make sound decisions around BC/DR so that they won’t waste time and money.
  • Talk up services. Offering efficient and reliable service deserves more than just a pat on the back. This is a prime marketing opportunity for MSPs to tell others in the business how frequently RTOs and RPOs are achieved, and demonstrate the value they offer.

Today’s cloud-based BC/DR solutions are a great way for MSPs and solution providers to meet the RTO and RPO objectives of their clients. Through the cloud, they can better support hybrid IT environments, simplify recovery processes, and gain more flexibility in how and what they recover for their clients. In many cases, cloud-based backup can also reduce the time it takes a business to get back up and running after disaster strikes.

The fact of the matter is time is a key measurement in how well a business will recover in the face of disaster. When MSPs and solution providers understand the value of time, know how to measure RTO and RPO, and leverage cloud-based BC/DR solutions to meet the requirements of their clients, they will be well on their way to ensuring that no SMB will fail due to data loss.

Neal Bradbury is VP of Channel Development and a co-founder at cloud-based backup and disaster recovery provider Intronis. Working closely with the company’s MSP partner community and alliance partners, he is responsible for generating greater business value for the company’s MSP partner community and alliance partners. Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs From the Industry

Related


  • data migration
    The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis
    Effective data migration tools enable schools to move to a secure cloud environment, making applications and content easier to access, as well as mitigating the risk of data loss.
  • backup and recovery cloud
    Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery
    The cloud makes CRM more accessible to SMBs, but solutions must be layered with backup and recovery.
  • cybersecurity predictions
    Cybersecurity: What to Expect in 2021
    Remote work is here to stay (and other cybersecurity predictions for the year ahead).
  • Ransomware and malware
    Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!
    With the right antivirus protection, your customers can better detect and prevent the spread of malware.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cloud Migration Hurdles—and How to Overcome Them
  • How FortiSOAR Can Help MSSPs Provide Differentiated Service Portfolios
  • How to Mitigate the Risk of Social Engineering and BEC Attacks
  • 2021 Trends: Set the Stage for a Successful 2021

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Importance of Being Security-Centric

January 22, 2021

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Webinars

View all

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

Your Network Perimeter Has Changed

February 18, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@exabeam, @VulcanCyber, @ntti3, @Vectra_AI, @Lookout and @valtixinc give high marks to @POTUS' federal… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Judge sides with @AWScloud against #Parler; @SADAsystems gets AI-centric board member; @EnsonoIT, @navisite get… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

2021 may be the year of the #security-centric #MSP @BarracudaMSP #remoteworking #ITsecurity #dataprotection #RMM… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Adding #AIOps and #AI-driven WANs will help IT administrators move forward, says @MistSystems.… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Microsoft taps @tybryson as corporate VP @msuspartner group @julwhite heading to SAP, @anderson to @Qualtrics.… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

#MSPs can inject predictability into #threathunting @Sophos #cybersecurity #ransomware dlvr.it/Rr4ffV https://t.co/Bztc2Yxwvc

January 22, 2021
ChannelFutures

.@RiskBased report shows decrease in #databreaches, jump in exposed records in 2020. dlvr.it/Rr4fcW https://t.co/PYiDMiJFbt

January 22, 2021
ChannelFutures

Legal experts say @VMware's #lawsuit against @nutanix's new CEO holds little weight. dlvr.it/Rr48FJ https://t.co/oLxPhgvgAt

January 21, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X