The Top Two Desktop Disaster Recovery Strategies Your Customers (and Your Bottom Line) Will Love
Regardless of whether your customers have had a week to plan for a tropical storm turned hurricane or mere minutes to prepare for the aftermath of a cyber security attack, you can almost feel their hearts racing as they check and double-check their disaster recovery (DR) protocols and checklists. They begin to sweat, thinking about the thousands of users possibly affected, as well as the significant loss in potential revenue.
At the top of customers’ lists are mission-critical applications and their infrastructure. While these are the key pieces to keeping their businesses up and running, they may have overlooked the pivotal role that their workforce plays in fully executing a DR plan. After all, there is no business without them. In fact, a Fortune 500 company should expect to lose $4,000 per day per end user without desktop access. This leads us to a very important question for service providers:
How can you tap into this need–and the revenue that comes along with it?
It begins by understanding your customer’s environment. Across many of today’s enterprise organizations, we are seeing a significant percentage of a customer’s workforce still using physical machines–rather than laptops–primarily due to the type of work the employee does. These end users have to actually drive into the office to get any work done on their desktops. And that’s really important, because what we’re currently seeing is that all enterprise organizations are asking themselves, “If a natural or manmade disaster strikes, how do I make sure that my workers can continue to be productive?”
To help answer that question, we have developed two leading DR strategies that your customers will love:
Offer “Rainy Day” Insurance Policies with Desktop DR for Horizon DaaS Bundle(s)
VMware Desktop DR for Horizon DaaS bundle(s) ensures workforce continuity with a secure corporate desktop that can be accessed by end customers from any device, anywhere. It basically gives your customers insurance options for “rainy days.” In this case, service provider partners can license the Desktop DR for Horizon DaaS bundle(s) to reserve desktop capacity in the cloud for a set number of users that the end customer wants to insure, with the service provider paying for total allocated insurance quota while the account is in reserve. When the end customer declares a disaster, the partner activates desktops sitting in reserve, and this shifts the pricing structure from an insurance model to regular pricing. Note that the partner can offer and pay for any mix of reserved and active desktops. This insurance policy approach can help service providers broaden their reach in terms of the addressable market and target the following customer segments:
- Customers that may be using on-premise physical desktop infrastructure for their regular business operations, but, when their rainy day occurs, they want to start consuming the desktop from the cloud
- Customers that are using on-premise virtual desktop infrastructure for their regular business operations, but during a disaster they want to start consuming similar virtual desktop but coming from the cloud
- Customers that are already consuming their virtual desktop from the cloud for their normal business operations. When disaster strikes, like a data center going down, they want to have insurance to get similar virtual desktops from other data centers from areas not affected by the disaster.
Protect Your Clients’ Business with On-Demand Horizon Air Desktop DR
VMware Horizon Air Desktop DR is the perfect use case for leveraging the capacity of VDI with the affordability and availability of an on-demand solution. With Desktop DR, service providers can resell end users a Windows desktop experience complete with access to all of the applications and files to do their job–regardless of the device they are on (even their home machine or iPad). This solution will get workers back online within minutes, and, once the disaster is over, the users stop using their virtualized desktops and return to business as usual.
So, which sure-fire Desktop DR strategy will your customers thank you for offering?
You can learn more about licensing Desktop DR for Horizon DaaS bundle(s) and hosting it in your data center by visiting the vCloud Air Network Program Product Usage Guide. Or, if you’d prefer to simply resell Horizon Air Desktop DR, there is additional information about that offering located here. For additional information about VMware partner programs and solutions for service providers, refer to the VMware vCloud Air Network Program and Solutions for Service Providers.
Sanjeev Desai is Global Product Marketing leader at VMware. He is a customer-centric and results-driven leader with expertise in driving transformative business solutions in the Software Defined Enterprise, End User Computing and Hybrid Cloud domains. His professional experience ranges across high-tech industries from the Fortune 500 companies to medium-sized businesses and entrepreneurial startups in Silicon Valley. Guest blogs such as this one are published monthly and are part of Talkin’ Cloud’s annual platinum sponsorship.