The Next Generation of IPaaS Is a Business Performance Tool
use pre-built connectors. So, tools like ServiceNow, Jira, ZenDesk, TOPDesk and Salesforce can be technically integrated in a day. This takes away the headaches of project timelines, planned downtime, and so on. Obviously, this keeps costs down, too.
However, many businesses see getting this set up as the end of the journey: “Great, we got all out tools hooked up!” This is where it all goes wrong!
So, in comes the next step. We want to understand how our teams work, what makes them special at what they do, and how the work of other teams supports their success. This is the collaborative nature of integration. The success you get from the technology you’ve invested in is highly dependent on how people use it–and, then, more importantly, how they use it together.
This step requires discussion, listening and sharing. Teams can’t afford to fight with each other over who owns what data, whose processes are more mature, or when tasks should be handed over. Each person and team should be able to work the way that suits them and use the tools that enable their best work. This is where good management comes into the integration mix, facilitating conversations between teams to help them understand how new integrations are in place to enable everyone equally.
Now that you have the tools and teamwork sorted, you need to apply this in a way that makes the business more competitive. Integration should make data more visible and available across multiple tools and teams. It should also make sharing work easier and offer everyone their own bespoke set of tools to work from–without having to worry about whether other teams are seeing something different in their tools.
For example, imagine if the status of a sale is showing as complete in one system but as an open lead in another. This could lead to the wrong marketing and communications being sent to a new customer, which could cause the customer to lose trust and confidence in the brand. Understanding how your integrations and processes affect end customers and prospects, then leveraging the benefits of your modern and high-performing integrations, allows you to optimize each interaction you have with a customer. This makes you a more compelling and competitive brand.
Ready to Get Started?
If you would like to learn more about how ONEiO could support the success of your integrations, get in touch today. Our expert team of integration specialists is eager to hear more about your business and your goals for a more integrated future.
This guest blog is part of a Channel Futures sponsorship.