The Next Frontier – M2M for a Connected World
In our recent Machine to Machine (M2M) research titled “Designing an M2M Platform for the Connected World,” we examine the ever-growing drivers behind M2M projects and how those changes are impacting solution requirements. This in-depth and informative research was produced by M2M analyst experts, Beecham Research on behalf of Oracle, and provides a vast and qualitative assessment of solution requirements across the M2M value chain.
The research revealed that the main drivers behind M2M projects are indeed evolving: 75 percent of the participants (which consisted of major product OEMs, systems integrators, mobile network operators and M2M platform providers in North America, Europe and Asia Pacific), agreed that enabling new services and revenue streams is exactly what is fueling today’s M2M projects.
While leveraging M2M data in operations is still imperative, the research also suggested that there is a growing interest among adopters in using M2M data for strategic decision-making, providing feedback on product and services performance in the field, and tailoring products and services to meet specific customer needs. At the end of the day, the interest lies where there is customer insight to be discovered.
Additionally, the research also found that M2M data from remotely located assets and devices in the field is increasingly being used more broadly for strategic purposes and value creation throughout the enterprise. There is no doubt that M2M has become a huge means for creating new market opportunities, while providing a competitive advantage for enterprise users in their own key markets.
Some other key findings included an increased focus on leveraging the cloud and managing data security in M2M initiatives, as more information is integrated and shared across departments and business functions. Finally, when it comes to the almighty cloud, powering M2M solutions in this space does in fact reduce cost and complexity. You may be interested to know that leveraging the cloud was noted as key in M2M projects, as it greatly reduces the cost and complexity of delivering M2M solutions. In fact, 90 percent of respondents noted the cloud as being “vitally important” to M2M initiatives.
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