The Case for Generating Revenue with Security Awareness Training

Practical Pricing for Security Awareness Training

MSPs may also find there’s no single pricing model that works for all clients. Some may be immediately aware of the value of educating their employees to be their first line of defense against cyberattacks, while others may need more convincing concerning what they’re paying for and why.

Trialing clients who are lukewarm on security training—for the initial year of their contract, say—can go a long way toward turning them into believers. After this first year, administrators will almost certainly be able to demonstrate a reduction in phishing click-throughs and a reduced incident rate. Noting that the Better Business Bureau averages the cost per security incident at around $80,000 should help clients better visualize the ROI they’d receive from even a paid version of the service.

In terms or pricing specifically, the cost of subscriber-only content and access to a learning management system (LMS) should be among an MSP’s baseline costs for security awareness training. Administration costs should also be factored into the price on a per-user basis. Then, MSPs can calculate the ROI of the service per client by calculating the number of user-error incidents that occur per client and attaching a dollar amount to those incidents to find the average user-enabled incident cost.

You’ve made the important realization that end user training addresses a huge gap in clients’ security. Now, it’s time to be rewarded for your expertise.

Click here for information about Webroot Security Awareness Training. Or, to get your clients started with layered security, visit our Webroot Business Endpoint Protection trial page here.

This guest blog is part of a Channel Futures sponsorship.