https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

From the Industry


The Best Buns in Town

  • Written by Celestix Guest Blog 2
  • August 16, 2013
How do you deliver a unique and memorable experience? What details are you paying attention to, and do those details translate to a better experience for the customer?

In college I was a deckhand. I’m not talking Deadliest Catch or anything like that, just a kid who needed a job that was taken in by a guy who needed some help on his boat. He taught me so much about the world during my time with him that I feel forever indebted for his knowledge and generosity.

During our time together I was impressed with the amount of quality people that surrounded him and there’s no doubt as to why. He literally has the story of a Hollywood movie.

As a Greek immigrant, his family worked the potato fields of Idaho after coming over in the 20s. Making their way to Los Angeles, he started working at 14 in the Navy shipyards of Long Beach and then moved in the bakery business on the factory floor at 19. Growing up in San Pedro he lived down the street from a little girl, more than 3 years his junior, who would walk the streets clutching a doll telling everyone who would listen that she was going to marry him when she grew up. Just a few years later, but I digress…

All this time he saved his money and waited. Soon he came across a troubled bakery and approached the owners about a partnership where he would take his experience, invest his nest egg, and attempt to turn the business around.

Hamburger Bun Success

Fast forward decades and now he bakes more hamburger buns for some of the most famous hamburger stands in the country than just about any other commercial bakery in the United States.

John loved boats and loved baking bread, so much so that he was able to combine them. When he saw the fluctuations in flour prices he built a silo on his property, bought wheat on the open market, crushed it into flour, then devised a way to use boat propellers to knead the flour into dough in one elegant industrial chain, devised sitting on the boat, fishing pole in hand and cigarette dangling from his mustached mouth (it was more acceptable back then).

The Importance of the Bun

One of the most important lessons he taught me was the importance of the bun. You see the bun is one of, if not THE most important part of a burger for one simple reason: The bun is the first thing to touch your taste buds. If you bite into a sandwich and the bread is poor quality, you’re going to have a negative experience and be disappointed in the whole sandwich.

That was the brilliance of John, he understood how to create a great experience. Understanding the importance of those seemingly minute and oft overlooked details is what separates the good from the great and creates that stickiness we’re all seeking with our customers. How many examples do we have of the waiter that impressed, the doctor that follows up, or the kid at the coffee shop who always remembers your name and says good morning?

Details Matter in Customer Experience

When you break it down, what John knew was customers are not seeking the bun or the byte, but the experience. Fine-tuning your products and services with an eye on the seemingly small details delivers that experience that impresses upon people your unique difference.

John baked “The Best Buns in Town” and because he paid such close attention to quality he created the impression that you were eating a great sandwich because you tasted his commitment to quality before anything else.

So when you look at your business, and the art of differentiating yourself in a crowded and competitive landscape where “all IT companies are the same”, how do you deliver a unique and memorable experience? What details are you paying attention to, and do those details translate to a better experience for the customer?

At Celestix we’ve come up with a way for you to offer something that’s not currently available in the market — combination of application and appliance that sits in the background that delivers a unique and improved Remote Access experience. A tool for you to bake your own version of “The Best Buns in Town” and deliver a truly unique offering to anyone on a domain and using Windows 7 Enterprise or above. A way to seamlessly connect the remote user to the corporate network in exactly the same way your phone or laptop connects to Wi-Fi. No VPNs, no logins, reduced help desk calls, and, most importantly, the best user experience available for Remote Access.

I’m craving In-n-Out. Anyone else?

Sean McDonald is U.S. Director of Sales at Celestix.

Tags: Agents Cloud Service Providers MSPs VARs/SIs From the Industry

Most Recent


  • how to take shared responsibility for securing cloud
    How to Take Shared Responsibility for Securing Cloud
    While shared responsibility is a common term, surprisingly few people understand the model — and fewer still have implemented it correctly.
  • seize the application modernization opportunity
    Seize the Application Modernization Opportunity
    Application modernization relies on four critical technology solutions and capabilities.
  • a growth mindset: your organization's strategic differentiator
    A Growth Mindset: Your Organization's Strategic Differentiator
    Here are three actionable steps to foster a growth mindset across your organization.
  • Timely Tips for Non-Negotiable Patch Updates
    Timely Tips for Non-Negotiable Patch Updates
    An RMM with automated patch management can help MSPs accelerate deployment while freeing staff up to focus on other mission-critical tasks.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • M&A
    Why All MSPs Need to Understand the M&A Landscape
  • hurricane season
    4 Things MSPs Should Consider When Prepping for Hurricane Season
  • zero-trust
    The Benefits of Zero-Trust Security over VPNs
  • edge computing
    How to Keep Edge Computing Sites Truly Autonomous

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

7 Channel People Making Waves This Week at Verizon, Brightspeed, Okta, Nutanix, More

August 19, 2022

The Gately Report: SonicWall Partners to Play Big Role in Company’s Next Chapter

August 19, 2022

As Artificial Intelligence Advances, Is Human Error Holding Up the Contact Center?

August 19, 2022

Industry Perspectives

View all

How to Take Shared Responsibility for Securing Cloud

August 11, 2022

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

Cisco Taking Partners of All Types to ‘New Heights’

August 19, 2022

Kaseya-Datto: Channel Exec Talks MSP Benefits from Acquisition

August 19, 2022

RingCentral Partner Revenue Growth Hits Highs in 2022

August 19, 2022

Twitter

ChannelFutures

.@RingCentral's Wendy Harmon explains why partners have reason to celebrate this year. @MSP_Summit… twitter.com/i/web/status/1…

August 19, 2022
ChannelFutures

Channel development manager Jason Pryce of @datto on @KaseyaCorp's acquisition, security push and more. @MSP_Summit… twitter.com/i/web/status/1…

August 19, 2022
ChannelFutures

.@FrontierCorp workers on #strike in California for subcontracting. @CWAUnion dlvr.it/SWwXhh https://t.co/c8QQZyBaq5

August 19, 2022
ChannelFutures

.@MichelleRagusa of @CiscoPartners gets us ready for @MSP_Summit by talking #SMB, security and more. #MSPSummit… twitter.com/i/web/status/1…

August 19, 2022
ChannelFutures

.@IGIcyber sidles up to @meetgradient to bring ease of use and added value to MSPs. dlvr.it/SWwRSG https://t.co/vLFDPfAyQ1

August 19, 2022
ChannelFutures

Now Available: Expo Pass to Channel Partners Leadership Summit & #MSPSummit this September 13-16! Take a look at th… twitter.com/i/web/status/1…

August 19, 2022
ChannelFutures

How do you stay on top of your game? 💪 By connecting & sharing knowledge with other elite partners, ready to stay r… twitter.com/i/web/status/1…

August 19, 2022
ChannelFutures

How do you stay on top of your game? 💪 By connecting & sharing knowledge with other elite partners, ready to stay r… twitter.com/i/web/status/1…

August 19, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X