By Joe Panettieri 2

When Verizon Business acquired Terremark Worldwide earlier this year, the business combination set the stage for Verizon to more aggressively promote cloud computing to enterprise customers. But take a closer look at Terremark, and you’ll discover the cloud services provider helping VARs and MSPs to generate their own recurring revenues. Here’s how.

In an MSPmentor FastChat Video (below), Terremark VP of Cloud Services Bill Lowry helps VARs and MSPs to understand basic — but important — cloud services definitions. Then, Lowry describes how Terremark promotes Enterprise Cloud Computing services to VARs and MSPs. Those channel partners can serve customers of all sizes — from small businesses to global organizations. Moreover, channel partners can rebrand (or “white label”) Terremark cloud services as their own. The video explains how:

The Cisco Connection

Terremark is no stranger to the channel. At the Cisco Partner Summit in March, Terremark received Cisco’s regional award for U.S. Service Provider Cloud Offering of the Year. Also at the Cisco Partner Summit, the networking giant unveiled the Cisco Cloud Partner Program, which is designed for cloud builders, cloud providers and cloud services resellers.

Terremark fits in the cloud provider designation. Morever, Terremark is partnering with Arrow Enterprise Computing Solutions, a massive distributor that plans to host SaaS applications in Terremark’s data centers. The vertical market applications will be available to Arrow Fusion Cloud Services VARs and MSPs, Arrow has indicated.

Meanwhile, the line between cloud services and managed services continues to blur. Cisco’s own Cloud Partner Program leverages lessons from the managed services industry. And Terremark offers both cloud services and managed hosting services. For MSPs that have yet to embrace cloud computing, those are important lessons.