If you’re a hammer, everything looks like a nail.

Now let’s apply this tenet to Big Data. Data growth is a primary driver of application issues and proves to be a pressing challenge faced by organizations. A logical conclusion might be that adding more disk space can solve the problem; however, this method often proves costly and inefficient.

Enter Oracle Partners. Our partners are in a great position because they’re trusted advisers with an opportunity to take an integrated approach to addressing data growth. Partners don’t have to simply sell more storage or licenses. They can identify the issue and choose the proper solution.

Several Oracle approaches to easing the influx of data:

So, for now, put away the hammer. Remember that adding more storage capacity isn’t the only solution to combat the rapid influx of data into your systems. We believe the priority should be on looking at storage issues from Oracle Database and taking advantage of free features such as HCC, which decreases storage requirements and improves query performance in real customer environments. The ultimate choice is yours.

Until Part 2!

Joel Borellis is group vice president, Partner Enablement at Oracle. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship. Read all of Oracle’s guest blogs here.