Preparing for the Hybrid Future

Enterprise IT professionals are engineers by disposition. We calculate, plan and, most importantly, test. Penetration testing, stress testing, integration testing, acceptance testing, performance testing … the list goes on. However, if a CIO proposed that every employee be sent home immediately and indefinitely to see if the enterprise’s systems would hold up, that wouldn’t be considered a test–it would be considered outrageous. And yet that’s exactly what happened just over a year ago.

It wasn’t a conference room white-board pilot or a war game, it was a real-life moment in time in which the capabilities of every IT stack were laid bare. The technology foundations of enterprises around the globe were put to a very real, very high-stakes test.

And, remarkably, in the United States, most enterprise IT systems came through with flying colors. Sure, there was an adjustment period, but infrastructure and connectivity held up almost across the board. CIOs who fared so admirably through this challenge earned a new level of credibility to shape the business agenda moving forward.

Now, we’ve emerged on the other side into a new world–one that looks very different from the one we left behind a year ago. Our new hybrid business future will be about more than flexible working arrangements–the digital and physical worlds will be more blended than ever before, presenting new opportunities for growth, product innovation and customer delight. That brings with it, of course, increased reliance on digital tools and data to conduct and empower business.

The businesses that will be best suited to meet the challenges of a truly hybrid future are the ones that will continue to advance and optimize their technology foundation. At Comcast Business, we know that businesses have big ambitions, and they need to be ready to meet the future–whatever it brings. That requires a technology foundation flexible enough to support whatever comes next for your business.

Modern, Comprehensive Security for a New Threat Landscape

We know that cybersecurity threats will continue to become more frequent and sophisticated. And, as the adoption of digital transactions and processes rise alongside cloud computing, the potential harm from attacks will continue to climb.

Those demands usher in the need for new comprehensive solutions that marry advanced networking with security. Cloud-based security frameworks that combine software-defined networking with security functions, known as Secure Access Service Edge (SASE), allow enterprises to securely expand their perimeter, ensuring secure access to services no matter where users are located and where applications are hosted.

Digital Experiences Everywhere

While security is table-stakes, employee and customer experiences will be differentiators.

While most employees dearly miss in-person human interaction, they have also come to appreciate many aspects of working remotely. And most companies report productivity has not significantly declined during the pandemic. Expect the new normal to feature hybrid working environments, with an increased need for digital interaction between those working in an office and those working remotely. Traditional conference rooms and meetings simply won’t cut it–they need to be reimagined.

Customer experience was already a top brand differentiator before the pandemic, supplanting price, quality and other factors in earning customer loyalty and wallet share. During the pandemic, the pace of innovation of digital customer experiences skyrocketed for all types of businesses. Experiences that have been talked about for decades–such as telemedicine, fast and on-demand home delivery and touchless check-out–became commonplace.

Innovations in virtual and hybrid customer engagement, personalization, payment processing, mobile, inventory management and touchless everything all demand adaptive technology, processes and workflows.

 From Edge to Cloud and Back Again

As employees and customers went remote, so did applications. Not surprisingly, in retrospect, in 2020 businesses reported much