Netwrix Adopts a New Partner Strategy to Strengthen the Business of Its MSP Clients
It’s been a little while since Netwrix relaunched its global channel strategy and announced major enhancements to the traditional partner program that were specifically designed to help channel partners grow and rationalize their customer base. As a result, by the end of Q2 2015, Netwrix’s global partner network has grown by 80% and generated at least 25% of the company’s revenue. Now Netwrix is refocusing its concentration around managed service providers, making every effort to improve MSPs’ operational efficiency, agility and ROI, and providing them with tools, resources and programs necessary to drive demand and profits.
Development of the Existing MSP Program
In 2015, Netwrix continues to offer attractive pricing and margins that allow MSPs to enable transparency of managed environments, streamline compliance and ensure permanent availability of IT services for their customers. The comprehensive MSP program structured around security monitoring, “compliance as a service” and optimization of operations addresses the most common issues of MSPs and their clients, providing both sides with greater value and a long-term competitive advantage.
Closer Relationships and Structured Onboarding Process
Instead of trying to be everything to everyone, Netwrix employs a more collaborative approach with MSP partners. Now the company offers comprehensive presales, marketing and technical training and leads through the entire marketing and sales cycle, thus helping its partners thrive in the fast-paced business environment. The core components of the onboarding process include assistance in business plan development, project work, sales methodology and joint marketing activities.
Modernized Partner Portal
Encouraged by outstanding channel growth rates, Netwrix launched a Partner Portal that brings Netwrix partner activities to a whole new level, giving managed service providers an exceptional user experience with support at their fingertips. Updated functionality, together with various marketing and sales enablement tools–like deals registration, real-time opportunity status tracking, onboarding guides and ready-to-use packages for marketing campaigns–will allow MSPs to navigate to all support resources from a single point of access and run their businesses more efficiently.
Visit Netwrix MSP Portal to learn more.
John Ross has more than 20 years’ experience in IT. He focuses on technology partnerships that drive customer adoption and lead to long-term benefits for all involved. At Netwrix, he develops channel programs and relations with VARs and MSPs. Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.
