MSSPs: Get Full Visibility into Customers’ Digital Transformation
end-to-end visibility across their various platforms means you are offering solutions to the problems they are most concerned with.
Distinguish Yourself through Understanding of Customers’ Networks–and Businesses
Fortinet provides partners and MSSPs with the opportunity to fill new customer needs at the computing edge. Partners can expand into networking services, which should not only help them keep pace with new client needs, but also help them attract a new customer base. Offering managed secure services helps MSSPs win business in these critical ways:
- Grow at existing customer sites by offering secure networking services
- Grow new business offerings over time without having to buy additional contracts or deployments
- Increase operational efficiency by using a fully integrated, multitenant toolset
Knowing how to secure digitization, such as at branch locations with SD-WAN, is key, but having the business acumen to fully understand customers’ business needs is what will help MSSPs stand apart from their competitors. By gathering the right information about data, processes and platforms, you can work toward moving digital transformation forward at a competitive pace.
By becoming business-focused–and staying up-to-date on cutting-edge and sophisticated new network complexities and architectures–partners can present comprehensive security strategies for their customers. And by keeping customers’ infrastructure secure, MSSPs facilitate digital transformations that these customers so critically need in order to stay relevant, grow and generally keep up with customer demands.
What Does a Comprehensive Security Strategy Look Like?
Digitally transforming networks are innately volatile, since they can expand and change with easy deployments that can grow unchecked, unmanaged and unsecured. In order to create a comprehensive strategy, MSSPs must deal with each of those risks. They will look at the overall infrastructure, including:
- Event monitoring
- Device management
- Incident response
- Governance risk
Secure networking visibility is a chief concern of managers, who have trouble maintaining application awareness in the face of widening digital footprints. Performance is also a concern, as is reliable connectivity. An obvious solution might be to increase WAN bandwidth but the cost of increasing capacity in this way makes it an unattractive option, especially in light of modern, SD-WAN solutions.
MSSPs have opportunity in every direction. For example. 41% of enterprises would like to see branch LAN infrastructure covered in their WAN management environments. That is an opportunity for service. And growing your customer base? That’s an opportunity for revenue.
Better service, increased capabilities and the opportunity for increased revenue–MSSPs can lead the way in enabling digital transformation while growing their businesses, too. It’s an enviable position to be in.
This guest blog is part of a Channel Futures sponsorship.