Making the Most of Security Certifications
Certifications demonstrate your commitment.
Certifications aren’t easy to acquire or maintain. Partners that invest the time, effort and money in earning one of the top security certifications demonstrate to clients that they care about staying abreast of ever-shifting infosec technologies and methods. It’s a quality that makes a partner’s security services offerings more desirable than those of noncertified competitors.
Certifications show technical acumen.
Part of the high bar that certifications set is based on the level of technical acumen that respected certs demand. The most popular certifications require both functional knowledge and the hands-on application of skills. Test environments include realistic exercises involving the configuration of systems and controls that prove to clients you can accomplish what you claim. This serves to set your business apart from those moonlighting in security.
Certifications help you recruit and keep top talent.
Among the biggest challenges channel security practitioners face today are the recruiting and retention of skilled infosec staffers. Just as it’s important to establish your security bona fides with clients, you need to demonstrate to prospective employees that your organization is committed to security and that it values ongoing professional improvement. Both are key considerations for security staffers evaluating employment opportunities in what is decidedly a seller’s market.
Winning new business in information security takes both technical acumen and trust. Customers need to feel confident that a security services provider has the skills and experience necessary to safeguard their critical digital assets. When it comes to establishing credibility, vendor-agnostic certifications from reputable industry training and standards organizations tell the customer that partners can be trusted to employ best practices and ethical standards and are committed to advancing their security knowledge.
Need help identifying the certifications that are right for your security business? Ingram Micro can help. To find out how, or to learn about our resources and support for growing a security practice, contact us at firstname.lastname@example.org.
This guest blog is part of a Channel Futures sponsorship.