As digital technologies and practices continue to transform how business is conducted in the channel, solution providers must learn new skills to compete and thrive. At Ingram Micro, we’ve seen firsthand what our partners can achieve when they incorporate digital strategies and storytelling into their marketing programs. They’re connecting more closely with all of the customers they’re serving—including technical teams and line of business leaders—because the stories better define the partners’ value in the context of the business outcome of the technologies they’re recommending. And the end users are finding those stories online when they search for answers to their many business needs.

It doesn’t stop at technical know-how. Resellers today need to focus and specialize so they understand the businesses they’re serving just as much as the technologies that innovate them. They also need partners who are committed to growth and investing in expertise, systems and processes that will drive the digital transformation of their business.

If you’re ready to take your MSP practice to the next level, you’ll want to join me and 3,000-plus channel pros—VARs, system integrators, consultants, service providers and thought leaders—at Channel Partners Evolution 2018. This year’s event, perennially one of the most important conventions devoted to channel marketing, will be held on Oct. 9 to 12 at the Pennsylvania Convention Center in Philadelphia. Ingram Micro is a premier sponsor of the event as well as an exhibitor, and I’m honored to have been selected as a featured panelist on two breakout sessions: Channel Marketing Success Factors on October 10 and Masters & Distributors on October 11.

To attend the event, you must register in advance. Ingram Micro partners can attend for free with a special promotional code.

The upcoming Channel Partners Evolution promises to be one of the biggest and best ever, and I look forward to meeting many of you there.

This guest blog is part of a Channel Futures sponsorship.