https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

From the Industry


Infiltrate the Cloud Through Partnership

  • Written by SAP Guest Blog 2
  • July 10, 2013

Industry excitement continues to swirl around the Cloud opportunity. And why not, given the indicators from analysts like Forrester, who says this market will grow to $241 billion by 2020, and SaaS delivery will grow nearly five times faster than the software market on the whole. So the question is: where and how can you find your own opportunity in the Cloud?

Plenty of business models out there are aimed at capitalizing on Cloud – infrastructure providers and application developers; hosting services; Cloud builders and aggregators; even distributors, among others. Related choices you make today can obviously make or break your business in the Cloud.

The right partnership can undoubtedly speed up your time to revenue and profit with minimal investment. Partners experienced in the Cloud space have already done the heavy lifting—making it easier for you to get in on the action without substantial engineering know-how or deep related software expertise.

Here are three key points to consider when evaluating partner possibilities:

1)     The Right Cloud for Your Business: If you’re versed in a particular line of business or industry, you’ll naturally want to explore vendors that offer Cloud solutions to complement that expertise. On the other hand, the Cloud can also help you cost-effectively expand into entirely new markets, with potential advantages ranging from less competition to easier entry points compared to traditional IT approaches. So plan your business direction and partnerships in tandem, instead of independently. See how SAP partners are profiting with Managed Cloud as a Service (MCaaS): http://bit.ly/1aWj5dA.

2)     Going Beyond Basic Training & Support: Customers expect you to know your Cloud solutions inside and out, of course, and they want smooth integration with systems already in place. A Cloud vendor who offers you extensive training and support will definitely facilitate the migration for your customers and your business model. Things like in-person workshops, on-demand Webcasts, and online resources.– along with tools for assessing and presenting ROI. And when questions arise that you cannot answer, be sure the companies you work with are equipped and ready to respond.

3)     Maximizing YOUR Presence: Channelcorp partner research shows that 60 percent to 70 percent of channel companies do not currently have dedicated marketing resources. Even if you have in-house marketing capabilities, look for a vendor that can support your Cloud success with proven customizable materials, assets you can leverage for lead nurturing, and guidance to strengthen overall Cloud business development.

In addition to the above suggestions, think beyond the present. Consider the longer-term implications of your Cloud partnership, and whether or not you want to build and offer your own Cloud. Is the vendor, service provider, distributor or other type of partner clearly committed to the channel? Do they walk the talk? Or do they show signs of taking indirect business their way? And, finally will they support your business growth if and when the day comes that you want to build your own Cloud offering? The Cloud is rife with both risks and rewards, so whatever you do, make the most informed decision possible.

About SAP
With 13 quarters of double-digit growth SAP is not just about providing ERP to large enterprises; we offer partners a complete portfolio of solutions across five market categories: analytics, Cloud, mobile, applications and database & technology, all powered by SAP HANA, our powerful in-memory solution. More than 80% of our customers are small and midsize businesses, and our solutions are made to address the challenges of these customers across 25 industries. Partners enjoy great benefits from our award-winning SAP PartnerEdge program including partner enablement, generous MDFs and more.

Learn more about partnership opportunities at: http://www.sappartneredge.com/portfolio.

Ira Simon is vice president, Partner Marketing at 
SAP. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs From the Industry

Related


  • office 365
    How to Improve First Call Resolution with Microsoft Office 365 Service Tickets
    Here are some tools and strategies for improving the rate of FCR with Office 365 service tickets.
  • SaaS
    Tactics for Selling SaaS Backup
    Here are three ways every MSP can portray the value of SaaS Backup to their customers.
  • Cloud migration
    Cloud Migration Hurdles—and How to Overcome Them
    Cloud migration is hardly a seamless affair, but organizations can effectively leverage the cloud with the right planning and tools.
  • Differentiated service portfolios
    How FortiSOAR Can Help MSSPs Provide Differentiated Service Portfolios
    As the market for threat detection and response grows, FortiSOAR ensures that MSSPs are able to provide differentiated service portfolios to their customers.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • 2020: The Year of the Triple
  • 2021 Cybersecurity Predictions
  • Three 2021 Predictions that MSPs Can Bank On
  • The Increasing Importance of Business Resilience and Network Agility

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery

January 19, 2021

Cybersecurity: What to Expect in 2021

January 19, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

Your Network Perimeter Has Changed

February 18, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Our latest #Cybersecurity Roundup features @BitSight and @kovrrIns, @Vectra_AI and @AppOmniSecurity,… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

.@solarwinds hackers target @Malwarebytes, impacting internal emails. #cybersecurity dlvr.it/RqzkZp https://t.co/aWqLjCCW9y

January 20, 2021
ChannelFutures

.@citrix $2.25 deal to acquire @wrike expands @CitrixPartners network into collaborative work management.… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

.@Carbonite Migrate uses real-time replication to move workloads to #cloud with minimal risk and near-zero downtime… twitter.com/i/web/status/1…

January 20, 2021
ChannelFutures

Backup and recovery is essential for #cloud-based CRMs @ConnectWise #SaaS #dataprotection #cloudbackup #databackup… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

You an #MSSP looking to avoid a #SolarWinds-type breach? @Asigra, @Barracuda, @CynetSystems give advice. Don’t blam… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

What to expect in 2021 @Webroot #cybersecurity #MSP #remoteworkforce #remoteworking #Carbonite… twitter.com/i/web/status/1…

January 19, 2021
ChannelFutures

From #itautomation to #workfromhome, a look at 2021 trends from @BitTitan. dlvr.it/RqwFZg https://t.co/EkCeJVNAPo

January 19, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X