Your customers are on the cusp of one of the most exciting shifts in business IT in the last decade. It is the transformation of IT into IT as a service (ITaaS), and has already proven to be of the most powerful options to ensure long-term business success.

According to Gartner, “The use of cloud computing is growing, and by 2016, this growth will increase to become the bulk of new IT spend. 2016 will be a defining year for cloud movement, as private cloud begins to give way to hybrid cloud, and nearly half of large enterprises will have hybrid cloud deployments by the end of 2017.”

Your customer’s fundamental ability to survive this tectonic business shift may hinge on their execution of ITaaS. Is your organization prepared to help guide and accelerate your customer’s ITaaS implementation?

With an effective hybrid cloud strategy, the answer is yes. Simply put, a hybrid cloud strategy allows for both choice in infrastructure and compliance + unprecedented scalability. With a hybrid cloud strategy, applications required to be on-premise can coexist with applications that can leverage the cost effectiveness and availability of a public cloud. This flexible architecture will serve as the backbone to your customers’ ITaaS implementation.  

Here are some additional advantages of leveraging Hybrid Cloud:

The hybrid cloud and its advantages are available to you and your customers today—with VMware vCloud Hybrid Service and through our network of VMware service provider partners.

Existing VMware customers who have already deployed VMware vSphere and are looking to extend their platform to be software defined data centers (SDDC) can immediately take advantage of the cloud for greater scalability and flexibility.

Deploying cloud solutions on VMware vCloud Hybrid Service or with our service provider ecosystem, your customer’s applications do not require rewrites or conversions, a tremendous cost savings when you choose to utilize a hybrid cloud infrastructure.

As you help your customers create an ITaaS environment, you have the ability to create and offer a “Private Cloud in a Box.” Private Cloud In a Box can also leverage the power of the hybrid cloud, a tremendous “one-two punch” that offers the SMB community unprecedented computing power and flexibility, with radically reduced investment.

To learn more about vCloud Hybrid Service, visit vcloud.vmware.com.  For more information about VMware service providers, click here.

Mark Chellis is director, Global SISO Marketing at VMware. Guest blogs such as this one are published monthly, and are part of Talkin’ Cloud’s annual platinum sponsorship.