https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

From the Industry


Embrace the Cloud with AppRiver’s Microsoft Cloud Solution Provider Program

  • Written by AppRiver Guest Blog 2_3
  • October 31, 2014
AppRiver, a leading provider of email messaging and Web security solutions and an original Office 365 syndicator, has announced its participation in the Microsoft Cloud Solution Provider Program. The program is designed to strengthen customer relationships and expand cloud sales opportunities by enabling partners to provide direct billing, sell combined offers and services, as well as directly provision, manage and support products and services.

AppRiver, a leading provider of email messaging and Web security solutions and an original Office 365 syndicator, has announced its participation in the Microsoft Cloud Solution Provider Program. The program is designed to strengthen customer relationships and expand cloud sales opportunities by enabling partners to provide direct billing, sell combined offers and services, as well as directly provision, manage and support products and services.

Under this program, AppRiver owns the complete customer lifecycle, allowing partners to easily sell Office 365 subscriptions and helping them take advantage of cloud services by owning the entire billing process and directly managing support.

“AppRiver’s channel partners advocated strongly for just such a program that would allow them to maintain and control their customer relationships,” said Scott Paul, senior director of Sales Operations. “We were fortunate to be one of just a few companies worldwide to pilot that two-tier program and the results have been phenomenal.  It’s exciting that more partners will now be able to take advantage of it.”

To illustrate, the company realized a 240 percent increase in the total number of partners engaged to sell Office 365 since introducing two-tier pricing last year. Revenue growth and total number of Office 365 seats sold also grew by 330 percent.

“The Cloud Solution Provider Program puts our partners at the center of the customer relationship,” said Phil Sorgen, corporate vice president, Worldwide Partner Group, at Microsoft. “Through their participation, Cloud Distributors have demonstrated dedication to helping the broad channel as well as our mutual customers successfully move to the cloud.”

Since inception, AppRiver has offered cloud-based security services that are available on a subscription basis and offered at a fraction of the cost of managing the same services in-house. In 2011, the company added Microsoft Office 365 to its security suite so to offer business clients around the globe more choices, enhanced functionality and greater overall value.

There are several reasons why partners choose Office 365 from AppRiver:

  • True on-demand, pay-as-you-go service: Office 365 from AppRiver allows partners to own the billing process, generate additional revenue and sell/service customers in a way that makes sense for their business. The company does not require minimum packaging spends or annual commitments, thereby allowing partners to mix and match services for specific users (and adjust customer consumption or user count) without penalty.
  • Maintain renewal margin: With AppRiver, the margins are preserved even after renewal and throughout the life of the customer relationship.
  • Account maintenance: Partners can manage all Office 365 services from a single console to add users, manage groups, and send maintenance reminders and notices. AppRiver will maintain the Microsoft Partner of Record status and will not interfere or break the record without first receiving partner consent.
  • Partner certification: Partners can learn the ropes at AppRiver University and earn certifications in both the sale and support of Office 365.
  • Phenomenal Care for partners: Certified AppRiver partners receive direct access to a dedicated Office 365 escalations team, Office 365 Internal Use Rights licensing, expert pre-sales and onboarding support. 

To learn more about Office 365 Plus from AppRiver or how to become a partner, please visit www.appriver.com/office365.

About AppRiver

AppRiver is a Software-as-a-Service (SaaS) provider offering award-winning email and Web security solutions to businesses of all sizes. Understanding the need to protect networks from today's increasingly complex IT threats, AppRiver offers businesses a comprehensive, yet affordable subscription-based solution that incorporates the latest spam and virus protection, email encryption and Web security on the market. In addition, the company provides a complete managed service for Microsoft Exchange, as well as a bundled Office 365 solution. Since its inception, AppRiver has sustained an impressive 93 percent customer retention rate while growing its customer base to more than 47,000 companies and 8.5 million mailboxes worldwide. The company maintains offices in Florida, Georgia, Texas, New York, Switzerland and Spain, and is led by an Ernst & Young Florida Entrepreneur of the Year award winner. For more information, please visit www.appriver.com.

Guest blogs such as this one are published monthly and are part of Talkin' Cloud's annual platinum sponsorship.

Tags: Agents Cloud Service Providers MSPs VARs/SIs From the Industry

Most Recent


  • cybersecurity trends research for MSPs
    Increased Cybersecurity Vulnerability = Increased MSP Opportunities
    Gartner's 2022 cybersecurity trends research has excellent lessons and takeaways for MSPs.
  • leverage your MSP's people power
    Leverage Your MSP's People Power
    The foundation of any company's success is, and always will be, its people power.
  • how SD-WAN helps security
    How SD-WAN Helps Secure the Expanding Network Perimeter
    SD-WAN plays an integral part in enterprise network security approaches.
  • threat report provides information about cyber threats
    A Sneak Peek at the 2022 BrightCloud Threat Report
    The 2022 threat report shows soaring ransomware payments, consistent infections, deceptive URLs and more.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • M&A
    Why All MSPs Need to Understand the M&A Landscape
  • hurricane season
    4 Things MSPs Should Consider When Prepping for Hurricane Season
  • zero-trust
    The Benefits of Zero-Trust Security over VPNs
  • edge computing
    How to Keep Edge Computing Sites Truly Autonomous

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Broadcom-VMware Fallout: Concerned Partners, Customers Brace for Change

May 27, 2022

7 Channel People Making Waves This Week at AWS, BlackBerry, More

May 27, 2022

‘An Era Has Ended’: Inside the $61 Billion Broadcom-VMware Deal Rocking the Software Industry

May 26, 2022

Industry Perspectives

View all

Increased Cybersecurity Vulnerability = Increased MSP Opportunities

May 25, 2022

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

Webinars

View all

Growing Partner Revenue and Customer Satisfaction with Power Management Services

June 23, 2022

The Digital Worker: How to Empower Customers and with a Flexible, Scalable VDI Solution to Enable Remote Work

June 30, 2022

Simplifying SaaS Security for MSPs

April 27, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@MarcoTechnology, @OmdiaHQ, @cdillc, @whitehatvt and other folks weighed in on the latest blockbuster acquisition… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

.@MicrosoftStore improvements announced at #build2022 aim to make it easier for devs to monetize their apps.… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

Many companies profess to be customer-first. @Denysech explains how to actually become that. dlvr.it/SR9Wdl https://t.co/AWu6plCrk5

May 27, 2022
ChannelFutures

Through 2024, U.S. B2B technology reseller channel revenue will be 18% above pre-pandemic 2019 levels, according to… twitter.com/i/web/status/1…

May 27, 2022
ChannelFutures

.@Lacework lays off 20% of workforce. #cloudsecurity dlvr.it/SR7Jsl https://t.co/Mg3OVXHAhe

May 26, 2022
ChannelFutures

#Know22: @ServiceNow focused on transforming #partnerexperience to foster more growth. dlvr.it/SR7Hbj https://t.co/J1BhmT3OzS

May 26, 2022
ChannelFutures

Departing @msPartner exec @rodneyc55 to become @johnsoncontrols chief commercial officer. dlvr.it/SR7HZN https://t.co/v0eVGBMKbQ

May 26, 2022
ChannelFutures

Everyone's talking about the massive Broadcom-VMware deal. @AnuragTechaisle, @Dataprise, @Carousel_Ind, @imlazar an… twitter.com/i/web/status/1…

May 26, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X