Add Value to Your Clients by Integrating Cloud Faxing into Their Business Applications

Clients always appreciate it when their partners bring to the table innovative ideas that improve productivity and reduce costs. They are particularly impressed when you can provide something uniquely yours–even if it was relatively simple for you–as this clearly adds value and builds your relationship. Interested? Read on to see how our partners have done exactly that.

Let’s assume many of your clients are still faxing the old-fashioned way, circa 1980: print the document, walk to fax a machine, and dial (and then often re-dial because the line is busy or the paper jammed). What would they think if you could help them significantly streamline their workflows, improve their productivity, simplify the process and keep them from ever having to touch a fax machine again?

Now let’s take this a step further. What if you could help them in a way unique to you, offering them a fax solution that removes all of these steps and, with your help, fully integrates their business faxing right into the software platforms they already use?

If you are looking to add a new revenue stream to your business, but you aren’t ready to add another standalone product to your portfolio, this idea might fit the bill. You can integrate enterprise-caliber fax functionality right into the productivity tools your clients use every day. A host of fax APIs are available for you to resell from j2 Cloud Services, the world’s No. 1 suite of cloud faxing solutions for businesses–including eFax Developer, eFax Corporate and eFax Secure.

Offering fax integration with solutions from j2 Cloud Services can help your business:

• Create a significant new stream of revenue
• Deepen relationships with your existing clients
• Offer a value to your clients that is uniquely created by you
• Show additional value to new and prospective clients
• Help the IT managers you serve look like heroes inside their companies

Real-World Examples

Many of our partners enjoy very significant success through offering their clients a fully integrated fax solution over and above what j2 offers directly or the end client uses on its own.

Let’s look at two broad categories into which our partners have brought value-added integrations: EMR/EHR and ERP/CRM systems.

Just Google the search terms “list of” for each of these four candidates: EMR/EHR/ERP/CRM. Do you see yourself or your prospects? Do you offer one of these? Do you support a downstream client who in turn uses one of these business applications? Do you host one? If so, ask yourself if there’s an opportunity for you to elegantly improve your end clients’ workflows.

For example, healthcare is a natural sweet spot for electronic faxing, given HIPAA. So a national, leading provider of healthcare information systems–technology solutions for the medical industry–uses the integration as a differentiator to fill a specific need for its client base. Other partners use cloud fax integration with us as a core component of their application–focusing on their end clients’ needs and including this integration in each business application instance, generating complementary revenue for them in each case.

Our healthcare partners integrate our fax solution directly into their software platforms. That means their subscribing or hosting clients in turn enjoy an elegant faxing service built right into their core, industry-specific applications–which streamlines their workflow. When these client healthcare providers use the partner’s application to create a patient document for an insurance company, for example, the client can then fax that document digitally, with just a few clicks, right from within the application’s interface–rather than having to print it out and fax like it’s 1987.

On the ERP/CRM side, there are also significant opportunities to capitalize on improving workflow optimization in a similar manner. One example is a partner that designs and integrates productivity applications into its clients’ business application instances and offers the faxing solution as an app. The partner does not provide the business application instance itself, nor does it deliver the fax. (We do that.) But by adding the two together, the partner has created a unique–and lucrative–value add for its clients.

Our partners are able to build enterprise-level cloud faxing capability directly into the workflow their clients were already using. Will you? Could you streamline the workflow for any business in the world that uses your integration to fax from within that business application?

How  Fax Integration Solutions from j2 Cloud Services Can Help Your Clients

Because our fax APIs allow businesses to send and receive faxes digitally, these solutions make auditing, archiving and retrieving old faxes much easier than the end clients’ previous paper-based filing systems. That can help enhance your clients’ efficiency and regulatory compliance.

Furthermore, j2 Cloud Services offers the highest levels of security for electronic faxes–including TLS encryption for faxes over the Internet, and high-security Tier III and Tier IV data centers for all archived faxes. By providing your clients with a fax API from j2 Cloud Services, integrated directly into their existing software platforms, you can significantly improve your clients’ security over their existing fax processes. And this, too, can help bring your clients into data-security compliance with regulators.

Speaking of document security and compliance, there is a good reason that j2 Cloud Services is the No. 1 choice for cloud faxing solutions among the largest and most heavily regulated businesses. Our security infrastructure and attention to regulatory detail are unparalleled in the industry.

This means that when you become a partner, and integrate one of our fax APIs into your clients’ productivity tools, you can demonstrate that you’re providing them the most secure faxing solution in the industry–and the solution chosen by 40% of the nation’s top law firms, many of the largest health and financial companies and nearly half of the Fortune 500.

Offer Your Clients Fax Integration from j2 Cloud Services–and Grow Your Bottom Line

The suite of fax APIs from j2 Cloud Services is  entrusted every day to transmit our customers’ most sensitive documents. And these fax-integration solutions are now available to authorized resellers, as part of our support-driven, high-touch, lucrative Partner Program.

Please visit our eFax Corporate Partner page to learn more.

Currently responsible for the Enterprise Partner Program for j2 Cloud Services, Peter Ely is a 27-year technology veteran, having held senior executive positions looking after presales support, product management,  product marketing and technical evangelist teams in the telecommunications and data networking arenas in positions located across two continents and three countries. Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.