https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

From the Industry


A Complete Portfolio is Critical in a Perfect Storm of Innovation

  • Written by SAP Guest Blog 2
  • April 10, 2013

You and your fellow solution providers have one objective in common: delivering value to customers. How you do this in the months and years ahead however, will likely change profoundly—if it hasn’t already.

A perfect storm of technology-driven innovation is reshaping the way the world runs. The emergence of cloud, mobile and Big Data, among others, is fundamentally changing how people work, how we communicate, and how businesses sell to consumers. Enterprises, no matter how big or small, are evolving with fewer geographical boundaries, more mobile workers, significant volumes of data and real-time information needs.

What’s exciting is that past limitations now can be overcome through unprecedented innovations. For example, it wasn’t long ago when the notion of BYOD would have been laughed off the CIO table. And who would have thought that line-of-business leaders actually would drive technology decisions to the extent they do now?

Software, consequently, is viewed more as a service than a product. Users want to see that “service” evolve and scale with them as their needs change. Solution provider reputations will be molded or destroyed based on how well they address the storm that now swirls through our industry. Here are the five categories behind this seismic shift:

  • Applications
  • Analytics
  • Cloud
  • Database & Technology
  • Mobile

Myths abound regarding all of these areas, which may seem disparate at first. While specialization is a strength, the reality is that the more you can harness the power of integration across these technologies, the more value you will ultimately represent to the customer.

You don’t have to do it alone. Partner with a vendor that can offer innovations across the spectrum in consumable, packaged solutions tailored to specific industries—a vendor that makes it easy for you to expand your offerings, providing solutions with tight integration of these technologies. And make sure that vendor has a strong ecosystem of partners that will collaborate with you on the areas you don’t specialize in, to bring full value to your customers.

You could opt to wait it out—see what unfolds over time and essentially watch competitors gain an insurmountable lead as the perfect storm rolls ahead. A safer bet, though, is to ride it and steer the greater overall value to your customers.

This forecast is abundantly clear. Make sure your plan takes all of the five “storm factors” into account.

About SAP


With 12 quarters of double-digit growth, SAP is not just about providing ERP to large enterprises; we offer partners a complete portfolio of solutions across five market categories: analytics, cloud, mobile, applications and database & technology, all powered by SAP HANA, our powerful in-memory solution. More than 80 percent of our customers are small and midsize businesses, and our solutions are made to address the challenges of these customers across 24 industries. Partners enjoy great benefits from our award-winning SAP PartnerEdge program including partner enablement, generous MDF and more.

Learn more about partnership opportunities at: http://www.sappartneredge.com/portfolio.

Ira Simon is vice president, Partner Marketing at 
SAP. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs From the Industry

Related


  • SASE-Security
    SASE: The Key to Mitigating Business Transformation Risk
    MSPs can leverage SASE to help clients mitigate new cybersecurity risks as they embrace cloud technology.
  • Public sector IT
    Public Sector IT Funding Outlook for 2021--and What It Means for Our Reseller Partners
    Public sector IT resellers must anticipate customers’ changing priorities to most effectively position offerings.
  • MSP Marketing
    MSPs: Grow the Business with Marketing (While Focusing on What You Do Best)
    Marketing is important for growing the business, but it’s often not a core competency for MSPs.
  • Staged Approach to Security Services
    The Smart Money’s on a Staged Approach to Security Services Provision
    Countering threats to customers is best achieved with a staged approach to security services.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Tactics to Improve Your Lead Generation
  • New Year Means Time to Make Room for New IT Training
  • The Rise in Remote Work Increases the Need for Patch Management
  • Partners Share Their 2021 Goals—and Plans for Achieving Them

Galleries

View all

Channel Partners Virtual 2021 Is the Hottest Ticket in Town

February 26, 2021

Industry Perspectives

View all

Backup Vulnerability: 4 Targets Hackers Might Utilize to Infiltrate Your Backup Solution

March 2, 2021

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 23, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Why Fortinet for my MSSP?

March 2, 2021

Small and Mid-Size Business Security: 4 Steps to Success

March 2, 2021

How SMBs Can Secure Endpoints and Remote Workers for the Long Haul

March 2, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@spectralogic updates #partnerprogram to reflect changes within the company. dlvr.it/Rtsmwl https://t.co/Gtt1mXLfve

March 3, 2021
ChannelFutures

.@Netrality launches expanded partner program. #datacenters dlvr.it/RtrKXt https://t.co/2qHhnqrF7g

March 3, 2021
ChannelFutures

With day one of #CPVirtual in the books, we offer a recap of highlights and look ahead to day two. @Channel_Expo… twitter.com/i/web/status/1…

March 3, 2021
ChannelFutures

Why Fortinet for my MSSP? @EXN_Networks dlvr.it/Rtr1JS https://t.co/VV1dfuEK3r

March 2, 2021
ChannelFutures

Small and Mid-Size Business Security: 4 Steps to Success @EXN_Networks dlvr.it/Rtr1J9 https://t.co/ENfDHBfajN

March 2, 2021
ChannelFutures

How SMBs Can Secure Endpoints and Remote Workers for the Long Haul @EXN_Networks dlvr.it/Rtr1Hq https://t.co/3aAZL31Y2e

March 2, 2021
ChannelFutures

Mapping the Ransomware Landscape @EXN_Networks dlvr.it/Rtr1F6 https://t.co/oTSoIJKlA5

March 2, 2021
ChannelFutures

Top 5 Considerations when Selecting an EDR Solution @EXN_Networks dlvr.it/Rtqt8V https://t.co/g9VLXbj2Rx

March 2, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X