5 Ways Partners Can Score Big with New Software-Defined Data Center Solutions
In life, as in business, we all have our tipping points. You know, those moments where you say enough is enough. There has to be a better way. These words can be heard especially loudly in enterprise data centers around the globe. IT professionals are frustrated with legacy systems, siloed IT, SLA requirements and the sheer volume of their workloads.
Wouldn’t it be great if you could offer a single platform solution that delivers greater agility, speed and innovation while positioning IT as an innovative business unit?
Our new “VMware One Cloud, Any Application” launch introduces the next generation of industry-leading software-defined data center (SDDC) solutions—designed to provide your customers with the ideal architecture to build, deliver and manage business applications. This initiative unites on-premises and public clouds with the flexible control needed to enable rapid development, automatic deployment and secure consumption of any application, anywhere.
So, how do Partners score big with SDDC?
Here a five go-to-market strategies that can open the door to new business opportunities:
1. Increase profitability. Upsell to vSphere with Operations Management.
After a customer’s environment has been successfully virtualized with vSphere, the next logical step is to upsell to vSphere with Operations Management (vSOM). It offers a unified console that is purpose-built for the virtualization platform. More importantly, vSOM delivers monitoring capabilities and analytics to track performance, manage capacity and speed up problem resolution. By showing customers the current state of their IT, you can leverage this information to create new selling opportunities. VMware partners can learn more about the latest release of vSOM and newly launched solutions by downloading the SDDC Partner Launch Playbook and watching this short vSphere Optimization Assessment video.
2. Take vSphere one step further. Offer a free assessment.
You might be surprised to learn that 80% of VMware customers have only vSphere—without all of the other tools to help manage their infrastructure. Offer these customers a free 30-day trial of vSOM with a vSphere Optimization Assessment. The trial will capture valuable data points—such as health, risk and efficiency—from their vSphere environment. Think of it like a mini POC. It is a great opportunity for you to improve your role as a trusted adviser—and to help your customers improve efficiencies and easily predict and respond to future business needs.
3. Offer a radically simple storage solution with best-in-class Virtual SAN.
Did you know that VSAN has racked up several awards, including Best of Interop Awards and Microsoft TechEd Winner? Your customers, specifically those in the midmarket, are searching for proven ways to streamline and automate their storage solutions. Enter VSAN. At the heart of this solution is simplified policy-based provisioning. VSAN is integrated with the vSphere Web Client so customers can easily manage both compute and storage through a single interface.
4. Combine the power of cloud computing with the flexibility of virtualization.
Many of your customers have data centers that are bogged down by complexity and clogged with silos of old, specialized architecture. This is a less-than-ideal environment to quickly deliver IT services, offer responsiveness or provide security. Our vCloud Suite, integrated for building and managing a vSphere-based private cloud, can help. Designed to simplify deployment and operation of your customer’s private cloud, vCloud Suite gives your customers the ability to move at the speed of business.
5. Start generating demand with the VMware Partner Demand Center.
Learn more about the VMware Partner Demand Center by watching this video.
Soon, your customers will see that there’s a better way to manage their data centers—and that better way is with VMware Partners. So, which strategy are you going to try first?
Chris Waldo is senior director, Global Cloud Partner Marketing, at VMware. Guest blogs such as this one are published monthly and are part of The VAR Guy’s annual platinum sponsorship.