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 Channel Futures

From the Industry


Sponsor Content

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5 Things You Need for Cloud Growth and How to Get Them

  • July 6, 2017
If you ask cloud business leaders the key to growing in this industry you’ll get a lot of different responses. Any technology segment that’s growing so quickly is bound to shut out companies that don’t have the right strategy for getting their piece of the pie.

If you ask cloud business leaders the key to growing in this industry you’ll get a lot of different responses. Any technology segment that’s growing so quickly is bound to shut out companies that don’t have the right strategy for getting their piece of the pie.

There are some clear keys to succeeding in the cloud, from being able to offer end users a wide range of products to having the financing in place to scale your business. Here are five ingredients for growing your cloud business:

  1. Products, products, products: Be able to offer your end customers a wide range of cloud solutions that cover IaaS, PaaS and SaaS. Your clients will likely have a diverse set of needs, so having access to a large portfolio of cloud solutions will help set you apart from the competition.
  2. Stress-free billing and customer support: Making billing easy for your customers and being able to offer them the best customer support is another key to success in the cloud. Make sure you set this up early in your cloud journey. 
  3. Technical support: Cloud is complicated, so you need to be able to offer robust support services. End users expect support features like 24x7x365 call centers and on-staff cloud solution architects who can help implement the right cloud solutions.
  4. Greater margins: It’s no secret that cloud is bringing greater profit margins for companies. That means being able to offer competitive pricing.
  5. Financial gumption: Transitioning to the cloud will take resources, so you’ll want to make sure you have access to financial vehicles that can help scale your business. Managed services financing and consumption-based financing are two that could help.

Another strategic initiative to consider when growing your cloud business includes offering your end-customers easy allocation of resources, whether that be through advance provisioning, dynamic provisioning or user self-provisioning. It also helps to be able to offer your end-customers robust cloud assessments that can analyze their current infrastructure and the best cloud solutions suited for their needs.

Now you’re probably wondering: How do I actually put all these pieces in place? This is where an IT distributor can help. They represent companies that sell enterprise software and hardware products to end users in commercial and public sectors. No matter where you are in your cloud journey, partnering with an IT distributor can make that transition less bumpy by putting these pieces in place for you. 

If you are interested in learning more about Arrow and our value-added solutions, tools and resources to dynamically transform your business, contact us today at 877.558.6677 or [email protected].

Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.

Tags: Agents Cloud Service Providers MSPs VARs/SIs From the Industry Strategy Sponsor Content

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