5 Reasons Service Providers, ISVs and VARs Must Consider Offering Managed Cloud Services
With 88% of organizations using a public cloud, it’s safe to say that the market is embracing the benefits of the cloud–and we’re not just talking about enterprises. By the year 2020, 78% of small businesses plan to fully adopt cloud computing. And, the majority of these SMBs have already begun developing cloud strategies and deploying apps in the cloud. The question for service providers, ISVs and VARs now becomes: So, your customers are ready for the cloud–but can you deliver?
Certainly, you can build your own cloud, but that takes time and resources to properly equip, enable and market your services to get them cloud-ready. While we have many partners who have successfully and profitably chosen that route, there is a host of other partners who are searching for a quick entry point to the managed service provider game without having to invest in infrastructure. For them, our vCloud Air Managed Services Provider (MSP) model is the perfect solution for jump-starting the growth of their public and hybrid cloud offerings. This all-in-one approach allows partners to simply put their services or apps on top of our infrastructure, package it and sell to their customers.
Beyond revenue and the time-to-market advantages, there are five reasons you must consider the vCloud Air MSP model. You can:
- Expand your geographic footprint without a costly investment in data center capacity
- Extend your vertical market expertise leveraging vCloud Air compliance certifications
- Support VMware Ready for vCloud Air certified ISV applications
- Maintain your customer relationships by owning terms of service to further strengthen your trusted adviser status
- Enjoy consolidated operations and billings in a single partner program that will keep both your staff and your customers happy
What If You Want a Mix of Both?
One of the key benefits of our vCloud Air Network Program is the fact that partners don’t have to make a choice. They can embrace the traditional rental approach or the MSP model–or both at the same time–because it’s all wrapped into one program with one set of processes and one payment method. Our advice to partners is to assess their situation and do the math. Are they happy with your current data center? Do they have some infrastructure that they’re not leveraging to the fullest extent? Do they need a second data center to support disaster recovery initiatives? How critical is the time to market?
Which side of the fence will your company choose? We’d love to hear your comments below. To find additional information about our partner programs, refer to the VMware’s vCloud Air Managed Services Provider overview page.
Geoff Thompson is Senior Director of the vCloud Air Network Programs, VMware. Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.