Whatever anyone might say, awards do matter in the world of partners. They raise the winner’s profile, they make a statement about the winning partner's capabilities; and of course, they often help attract important clients. And when they’re coming from a large, highly regarded Silicon Valley company, then you might want to pay some attention. In this informative conversation, VMware’s Senior Manager for Global Partner Marketing, Gina Priapi, tells you what you need to know about the upcoming 2016 VMware Partner Innovation Awards.

If you’re wondering how these awards work, she’ll break it all down for you. She’ll explain how you can nominate yourself – and why you might want to do so.  There’s a lot more to gain than a trophy. Learn more about the criteria for each award and the benefits you take home at www.vmware.com/go/partnerinnovationawards.

Partners must submit nominations by January 31, 2017 to be considered.