10 Tips for Generating Revenue through Managed Security
- Insist on profitable customers.
When a relationship is no longer mutually beneficial, it’s probably time to cut ties. Make sure your sales pipeline is promising first, as this will help mitigate any immediate losses while you close new deals.
- Market yourself.
Don’t wait for new business to come to you through referrals. To stimulate growth, invest real money into marketing. Look at the facts: Inbound marketing generates three times more leads per dollar than traditional methods, and MSPs that nurture leads make 50% more sales at a 33% lower cost.
- Set yourself apart with security.
SMBs are being targeted by cybercriminals now more than ever before, and many feel unprepared to defend themselves. Explain to SMB customers how infection rates reduce profitability and how layered cybersecurity solutions can save them time and money.
- Seek out profit.
Take advantage of tools like remote monitoring and management (RMM) and professional service automation (PSA) platforms to streamline your business and hone in on growth opportunities. Customers with a high volume of support tickets, for instance, could benefit from additional security awareness training. Here is a perfect opportunity to both increase revenue and reduce costs. And, once again, it’s a win-win for the client.
- Treat employees well.
Just as customer relationships are important, your relationships with employees matter, too. By focusing employees’ energy on big fixes rather than one-off tasks, you increase long-term ROI. In one case study, a company was able to save 40 to 50 employee hours per week––$80,000 per year––just by implementing Webroot solutions to remediate viruses.
Want to get started decreasing costs and increasing margins with layered security? Webroot Business Endpoint Protection is a great place to start. It’s free to trial and runs alongside other endpoint agents, so there’s no lapse in coverage.
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