If you're a managed service provider that's seeking potential investor dollars -- or if you simply want to promote your business momentum -- perhaps you should steal a page from mindSHIFT Technologies. The MSP acquired a software as a service (SaaS) specialist in April, and is now stepping into the spotlight at Capital Connection 2008, a major investor conference this week in Baltimore, Md.
Capital Connection positions itself as "the region's premier event that brings together the country's most prominent investors with leading-edge technology companies." The event hosts start-up, early stage, expansion-stage and later-stage private growth companies.
Look at the concise way that mindSHIFT describes its focus to event attendees, and you'll find an MSP that really understands its niche.
In the event notes, mindSHIFT says the company:
offers a variety of managed IT services, software-as-a-service (SaaS), VoIP, compliance, e-business application development and professional services to small and medium-sized organizations. The company’s expertise and experience enable it to meet the compliance requirements of financial services firms as well as the complex demands of the legal community for integration of applications, such as document management.That simple definition shows investors, customers and partners mindSHIFT's core technology focus areas and vertical market expertise.
mindSHIFT isn't resting on its laurels. The company in April acquired Collaboration Online, which specializes in hosted Microsoft SharePoint, Dynamics and Exchange Server environments.
In recent months, it seems, aggressive MSPs have been striving to formulate their hosted Microsoft application strategies. In addition to mindSHIFT's move, firms like Ingram Micro Seismic have announced plans to offer on-demand Microsoft applications.
For mindSHIFT, stepping into the spotlight at Capital Connection is one more progressive way to stay ahead of the competition and get the company's story out to investors.