How can a managed services provider conquer a vertical market? Perhaps it's time to steal a page from HEIT, which specifically targets the financial services vertical -- particularly community banks and credit unions. The strategy seems to be working well. But rather than resting on its laurels, HEIT is turning its attention to the entire state of Texas. The strategy involves a working relationship with the Texas Bankers Association and its subsidiary, TBA Services Company Inc. (TBASCO). Here are the details.
According to a HEIT press release:
TBA Services Company, Inc., (TBASCO) announced the endorsement of HEIT’s technology management services. HEIT, a Fort Collins, Colo.-based company, has been offering its managed technology services to Texas banks since 1993. Today, the company is a leader in U.S. cloud-delivered managed services for community financial institutions and serves the technology needs of more than 400 clients nationwide.Partnering up with TBA seems to be a wise move: Serving Texas bankers since 1885, TBA is the largest and oldest state bankers association in the nation, according to the HEIT press release.
The TBASCO endorsement was delivered at the "completion of a comprehensive investigative process by an eight-member board of directors, comprised of seven Texas bankers and the TBA president." For its part, HEIT says its redundant HIVE operations centers provide 24/7/365 proactive technology management, monitoring and support for HEIT’s financial institution clients.
Why Texas?HEIT's focus on Texas is hardly surprising. HEIT in September 2010 merged with Simpler-Webb, an MSP that has extensive experience in the Texas market. HEIT CEO Dan Holt and Simpler-Webb Co-Founder Jeff Simpler explained their business combination in this FastChat video, recording in September 2010:
Next MovesWhere is HEIT heading next? No doubt, Holt is hoping to score some managed services wins in Texas. We'll be watching to see if he delivers on that goal.
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