The philanthropy model is the most important aspect of Salesforce: "The best drug I’ve ever took was philanthropy."

Salesforce recognizes that customers are the source of success, excitement. The conference is dedicated to them.

Dreamforce statistics: More 135,000 have registered to attend Dreamforce 2013. More than 350 exhibitors are participating at the Cloud Expo. More than 25 customers have brought 50 attendees each. More than 6,000 non-profits and NGOs attending.

Revenue: "We’re gong to be doing more than $5 billion in revenue next year."

Salesforce Foundation: 530,000 plus hours service; $53 million in grants; 20,000 non-profits and 1 percent time equity product.

"We are going through a technology renaissance."

UCSF Benioff Children’s Hospital will be opening in February 2015.

Benioff said that there’s a customer behind each and every interaction on the Internet. It’s an Internet of customers. "We need to reassess how we address our customers. We need to pivot to our customers."

Message of the show: "Vendors should be customer companies."

Benioff noted that Salesforce is a business to consumer company.

His vision is the Internet of customers, where companies create a one-to-one experience. "We’re going to have a one-to-one relationship between our fans and teams."

Props to Amazon: "I think every product should have a mayday button."

His view on company relationships with customers: "Most companies don’t know their customers."

Salesforce partnered with HP to develop a Superpod that combines Salesforce software with dedicated HP hardware, designed for single customer use.

Benioff said the Internet of customers should inspire, excite, motivate and transform.