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EMEA


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Extended

Zix Extends Partner Program to UK, Germany

  • Written by Christine Horton
  • May 26, 2021
Germany and the UK are “an exciting and critical milestone for the program,” says Zix's CEO.

Zix is expanding its global partner program in Germany and the UK.

Zix German partners can now take advantage of localized cloud email security, productivity and compliance offerings. These include advanced threat protection, secure file share and a dedicated partner portal.

In the UK, partners can add data archive residency to their product portfolios.

CEO Dave Wagner said Zix is expanding its partner program globally. He added that Germany and the UK are “an exciting and critical milestone for the program.”

Wagner said Zix’s relationship with Microsoft allows partners “to build a full portfolio of security, compliance and productivity solutions from one vendor.”

Zix's David Wagner

Zix’s David Wagner

“We are excited to bring the dedicated level of support we are known for to both markets,” he said. He added that the vendor was expanding “our dedicated, in-country resources across all key functions.”

New Revenue Streams

As a “channel-first company,” Zix says it is investing in its partner programs. This is “to meet its partners’ evolving needs.”

The company has been implementing product changes based on survey feedback from its 5,000+ partners. This includes its recent acquisition of CloudAlly, the cloud backup and recovery solution.

The additions make the previously daunting task of consolidation and migration of multiple vendors simple, it said.

Zix also said its products will open up new revenue streams. Historically, Zix partners could extend the lifetime value of their customer relationships by increasing their mix of Zix solutions. This, it said, grows profit though increasing margins, recurring revenue while enjoying partner incentives.

Market Growth

Paul Balkwell is VP of international sales at Zix. He said Zix has seen consistent market growth in Germany and the UK over the last three years.

“We have heard the need for more solutions firsthand from our partners in these regions,” he said.

“We have worked hard to tailor our partner program to fit the individual needs of businesses in these regions. [We will] provide them with a brand-new stream of revenue by selling more … Zix products.”

Zix’s localized support portal has knowledge-based articles, training webinars and access to live support staff around the clock.

Zix’s dedicated German partner team is in Munich and its UK team is in Bracknell.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

 

Tags: VARs/SIs Channel Chatter EMEA New/Changing Channel Programs Security Strategy

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