Marketopia, the full-service marketing agency for MSPs and IT companies, continues its European expansion with the the opening of its London-based office.

This is the first of many steps in Marketopia’s expansion plan to service Europe. The agency provides lead generation through marketing services, sales training, consulting and appointment setting.

Several strategic initiatives are underway to expand and accelerate Marketopia‘s international business. Those include enhancements to its service product offerings and the expansion of its international sales force. It’s led by Scott Tyson, director of international sales.

The agency, which has already hired numerous people abroad, can start providing value to internationally focused companies with a local presence.

More Expansion to Come

Terry Hedden is Marketopia‘s CEO.

Marketopia’s Terry Hedden

“The initial phase of expansion we are announcing today includes two offices,” he said. “First, our European headquarters is located in central London, and second, our United Kingdom call center in Milton Keynes, England. Both will combine to provide services to Europe leveraging in-country talent plus our talented team of over 135 people in Florida.”

Future phases will include additional call centers based on the needs of Marketopia’s clients, Hedden said.

“To ensure we meet the diverse language requirements of the European market, we are currently considering centers in the Benelux region, Lisbon, Portugal and Casablanca, Morocco,” he said. “Marketopia will indeed expand globally to meet the needs of our clients.”

Marketopia is planning its Asia Pacific expansion with a likely headquarters in Sydney or Melbourne, Hedden said.

The most common challenges MSPs and IT service providers face worldwide center around lead generation and sales, Hedden said.

“Technology vendors often share the same challenges due to an intense focus on making the very best technology products and services,” he said. “Marketopia is designed to be a solve for both. We do this by complementing successful marketing and lead-generation activities with our specialized teams to produce the solve sales organizations seek.”

Andra Hedden is Marketopia’s chief marketing officer.

“As a leader for technology firms seeking to grow through robust digital marketing and demand-generation solutions, Marketopia is now positioned to be the go-to global partner for deep competencies in proven technology marketing techniques.”