Arrow Electronics has announced a new EMEA cloud channel program for independent software vendors (ISVs).

Dubbed the Cloud Innovation Factory, Arrow says the program will enable organisations running software-as-a-service (SaaS) applications to “expand, enhance and scale their solutions in the cloud in line with their individual needs.”

The program provides ISVs with business and strategy planning, onboarding and optimisation of solutions. In addition, the distributor says it offers services designed to help grow partners’ organisations. This includes “a pledge to continuously innovate to adapt to the changing needs of customers looking for SaaS applications in order to scale.”

The program will cover everything from creating a value proposition, to training and consultancy services as well as marketing, demand generation and vendor best practice.

Spica Technologies’ Paul Collins

“We are excited about the opportunity to participate in Arrow’s Cloud Innovation Factory,” said Paul Collins, CTO at Spica Technologies. “We’ve always had fantastic support from Arrow regarding our core cloud technology stack. The Cloud Innovation Factory program creates a huge new channel opportunity for us as a fast-growing ISV to accelerate our growth into new markets and territories.”

Collins says that the firm will be able to reach a broader network of complementary partners. These will be “ready to integrate our Digital Workplace Experience platform and app into their own value propositions.”

Arrow will work through its dedicated teams across EMEA to expand partners’ use of cloud, scale market-ready solutions and integrate into marketplaces. It will also help them “better apply subscription models and understand different channel models to grow with other channel partners.”

The distributor says the technology providers fall largely into four categories of organisation. The first is those which are rapidly scaling and need to demonstrate viability quickly. The second is those which are more established who want to target new growth areas. Then there are those that want to connect and build with applications that can be integrated into other apps. Finally, there are firms looking to modernise through cloud platforms.