Sangoma Partners to Get More Market Opportunity via Star2Star

Sangoma: Partners to Get More Market Opportunity via Star2Star

Written by Edward Gately
February 3, 2021

Star2Star brings a one-stop shop for all communications needs, Sangoma told Channel Partners.

… Europe and Asia, and other parts of the world.

CP: What impact has the pandemic had on Sangoma and its partners? How are their needs changing?

DH: Sangoma has been a UCaaS platform and a lot of our partners have been able to use the platform to help remote workers as a result of the shelter in place. Our partners have been extremely busy with their customers, making that transition and keeping the networks up, and in not only from small business, but medium business and local governments.

So it’s really not any particular vertical. It has affected all industries across the board, obviously. And so Sangoma has benefited from that push for the remote worker. And so it’s been good. But at the same time, it’s challenging since we have our own workers who are working from home and school, the kids were at home and they need attention as well. But I think we’ve made adjustments and been empathetic to the situation, and bonded even stronger as not only internally to Sangoma, but with our partners as well through video such as we’re doing today.

CP: Will this acquisition help Sangoma meet evolving needs associated with the post COVID-19 new normal?

DH: I think it will. And the reason being is, these companies are realizing that having people in the offices may not be as productive as working from home. So the idea of working from home is becoming more accepted.

And as a result, a lot of companies are realizing they can reduce their real estate footprint, and as a result, they
take that money into the company. So with Star2Star, it not only will it be able to do that with SMBs, but also with the enterprise companies as well. If somebody wants to live in the mountains of Colorado, for example, and they’ve got good internet, they can work remotely there just as well as they could in the office.

CP: With this acquisition, will 2021 be an especially big year for Sangoma?

DH: Yes. Our fiscal year started on July 1, 2020, and we’re continuing to grow organically, very quickly. We expect that this growth will continue with acquisition of Star2Star, as well as organically with our current products and channel partners.