https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Digital Transformation


Shutterstock

Attention Please

Tech Data: Partners Must Respond to ‘New and Urgent’ Customer Requirements

  • Written by Christine Horton
  • December 24, 2020
Tech Data’s Miriam Murphy says partners should leverage customer data to drive transformative business growth.

The channel must focus on helping its customers make their businesses more connected, resilient and productive.

That’s according to Miriam Murphy, SVP at Tech Data Advanced Solutions. Murphy says organisations are reflecting on changes to their businesses, their supply chains and the competitive landscape.

Tech Data's Miriam Murphy

Tech Data’s Miriam Murphy

“End customers have new and urgent business requirements that need to be met, as well as pre-pandemic concerns,” she said. “Many are also facing changed competitive landscapes, due to more agile competitors. [They have] used the disruption to speed up their own digitalisation, enhance their customer value proposition and gain market share.

“The pandemic accelerated digitalisation,” she said. “We all saw the importance of keeping a remote workforce connected. [This was] along with the need to be highly focused on aiding collaboration and driving productivity.”

Murphy believes data represents the key to accelerating innovation for customers.

“Partners that will see the greatest success know how to leverage their customers’ data to drive transformative business growth. They will also know how to create highly resilient and productive business platforms based on hybrid cloud environments. Plus, they will encase solutions with modern cybersecurity.”

The exec said partners will also look to distributors like Tech Data to help. They want “to de-risk new initiatives, lower barriers and make next-generation technology more accessible,” she said.

Staying Productive

With the UK implementing strict COVID-19 response measures this Christmas, more people are working from home once again. Murphy says Tech Data has been heavily focused on “staying connected and productive.”

She explained: “How can we work with partners and vendors on solutions that really optimise productivity no matter what environment we’re working in? Our teams have been building solutions that can be very quickly taken to market to support all of those areas.”

Murphy also says partners are thinking about how to maximise revenue and margin opportunities.

“That can come in the form of new sales opportunities, but also being able to optimise the cost to deliver that in the market. We have far more partners working with us on our services portfolio than we have in the past. They are leveraging our cloud platform, our software store — which allows for direct management of licences.

“The speed at which we were able to enable and pivot our teams throughout this has been tremendous. And we will continue to work in that mode for as long as you know our partners need us to.”

Tags: MSPs VARs/SIs Analytics Business Models Cloud Digital Transformation EMEA Security Strategy

Related


  • Woman Thumbs Up
    Industry Experts Laud Biden Proposal for Increased Federal Cybersecurity Spending
    The plan includes increasing Cyber Security and Information Security Agency (CISA) funding.
  • Cloud Roundup
    Judge: AWS Does Not Have to Reinstate Parler
    Plus, this cloud news roundup includes a new board member at SADA, and certifications for Ensono and Navisite.
  • security centric
    The Importance of Being Security-Centric
    Why security-centric MSPs will find success in 2021.
  • Artificial intelligence
    Why Partners Should Prioritize AI in 2021
    Using AIOps will help enterprises better manage user connectivity.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Citrix to Acquire Wrike for $2.25 Billion, Expand SaaS Portfolio
  • The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis
  • Cloud-Based CRM: What SMBs Need to Know about Backup and Recovery
  • Cybersecurity: What to Expect in 2021

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

The Importance of Being Security-Centric

January 22, 2021

Cyberattacks: Threat Hunters Conquer Unpredictability with 3 Measures

January 21, 2021

The Right Data Migration Tool Helps Schools Move to Cloud During COVID Crisis

January 19, 2021

Webinars

View all

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

Your Network Perimeter Has Changed

February 18, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@exabeam, @VulcanCyber, @ntti3, @Vectra_AI, @Lookout and @valtixinc give high marks to @POTUS' federal… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Judge sides with @AWScloud against #Parler; @SADAsystems gets AI-centric board member; @EnsonoIT, @navisite get… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

2021 may be the year of the #security-centric #MSP @BarracudaMSP #remoteworking #ITsecurity #dataprotection #RMM… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Adding #AIOps and #AI-driven WANs will help IT administrators move forward, says @MistSystems.… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

Microsoft taps @tybryson as corporate VP @msuspartner group @julwhite heading to SAP, @anderson to @Qualtrics.… twitter.com/i/web/status/1…

January 22, 2021
ChannelFutures

#MSPs can inject predictability into #threathunting @Sophos #cybersecurity #ransomware dlvr.it/Rr4ffV https://t.co/Bztc2Yxwvc

January 22, 2021
ChannelFutures

.@RiskBased report shows decrease in #databreaches, jump in exposed records in 2020. dlvr.it/Rr4fcW https://t.co/PYiDMiJFbt

January 22, 2021
ChannelFutures

Legal experts say @VMware's #lawsuit against @nutanix's new CEO holds little weight. dlvr.it/Rr48FJ https://t.co/oLxPhgvgAt

January 21, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X