Adobe Partners Push Boundaries of Customer Experience, Personalization
… business out there for the taking — in creating new customer experiences for clients in key industries, helping customers with their own digital journeys and managing and securitizing these capabilities when the need arises.
The only thing limiting Mindtree Digital and organizations like it here at the Adobe Summit 2019? Customer culture and talent, says Nambiar. While marketing and sales arms of many customers are ready to embark on digital transformations, the IT departments and legal arms of these organizations are not. Same with talent. While there are plenty of project managers the world over, there are not yet enough software engineers and experience developers to go around.
Adobe, which recently updated its Solution Partner Program (SPP), is trying to help. Among other things, it has unveiled this year new financial incentives, new enablement support and new rules of engagement for partners, all if which is summarized here.
All of this comes at an important time for Adobe and its thousands of partners. The company is still digesting the acquisitions of Marketo and Magento made last year, while its partners are still adjusting to the cloud while trying to leverage AI and other emerging technologies.
While they do, Adobe says it is trying to better serve their needs. It’s listening, in other words.
Now wonder Microsoft CEO Nadella seemed in a good mood here.