Evoque: AT&T Could’ve Done Better Notifying Customers of Data Center Sale
… more engaged with customers than those customers have been used to, Henderson said, with their inquiries addressed within hours rather than weeks, for example.
Colocation was part of a huge portfolio of services in the AT&T sales team’s toolkit, Henderson said. Support from a dedicated colocation team they have now is already a lot more than the telco’s customers had in the last three to five years, she said.
One of those customers – the biggest one – is AT&T itself. The telco continues providing a variety of enterprise IT services, using the same data centers to support them. It occupies about 15 percent of the footprint, Caufield told us when Evoque was launched. Evoque and AT&T also sell each other’s services.
Updating the Facilities
Besides continuing to build out meet-me rooms (there are 13 data centers in Europe and Asia in addition to the U.S. footprint) and getting more carriers to come on board, Evoque is planning a series of physical upgrades to the facilities, which by today’s standards are older.
The planned upgrades include everything from cosmetic “facelifts” and better customer amenities to critical power and cooling infrastructure improvements.
In terms of critical infrastructure, the “big push for this year is around the batteries, capacitors, all the things that we want to do to make sure that we keep the lights on,” he said. Evoque is continuing the process of assessing the total amount of capital investment it will have to make to bring infrastructure across the portfolio up to date.
The first in line for “cosmetic enhancements” will be the Redditch, U.K., data center. Built in the early 2000s, it’s one of the oldest in the portfolio, according to Caufield.
The company isn’t planning to add the kind of extravagant amenities some modern colocation facilities feature – there won’t be a climbing gym or a rooftop garden – but there will be fresh paint, comfortable customer workspace, new office furniture, break rooms, and fast Wi-Fi.
“We will be focusing on core amenities that are important to our clients,” the CEO said.
Expansion on the Horizon
Evoque management, together with Brookfield, are already weighing various expansion options.
They’re evaluating several “interesting” acquisition opportunities currently on the market, Caufield said, as well as thinking about building new facilities. The goal is to add capacity in markets where the company’s data centers are full and/or in hot markets where it has available inventory but thinks it can fill more. Examples of the former are Atlanta and Tokyo; examples of the latter are Northern Virginia and Dallas-Fort Worth.
“Overseas [markets], I expect, will become a bigger part of our conversation over the next quarter [or] quarter and a half,” Caufield said.