DataCore Adds HCI Storage Solutions, Software Subscription Option

DataCore now offers hyperconverged storage appliances and all-new subscriptions for its software defined storage (SDS) software to give business customers more options for modernizing their IT infrastructures.

Also available are new built-in storage analytics capabilities for customers who adopt the subscription model for DataCore’s software-defined storage application, as well as services to allow customers to back their critical business data to public clouds.

The new capabilities are all part of the company’s move to expand its services to provide secondary storage, data backup, data recovery and archiving for customer data, beyond the primary storage niche the company had focused on in the past.

DataCore’s Augie Gonzalez

“It’s a big deal because today the customers have to deal with this in fractured segments, with buckets for different things,” Augie Gonzalez, DataCore’s director of product marketing, told Channel Futures.

By bringing in secondary storage, backup and recovery as well as archiving, DataCore will be able to give customers the ability to store their most important data on faster, more costly storage infrastructure while keeping their archived storage on less costly storage platforms, said Gonzalez.

The DataCore SDS platform will also now be able to collect and aggregate existing storage from other silos and bring it in to the customer’s storage plans, using an auto-tiering algorithm that senses the frequency of use for each data store, he said. Oft-used data is kept in the fastest storage arrays, while less frequently used archive data is kept in cheaper storage systems, saving money for customers while maintaining good performance.

For SMB and enterprise channel partners, the new capabilities, which come under the company’s DataCore One storage offering, will allow them to sell DataCore SDS software for on-premises use by customers and for use with public cloud storage where critical data can be replicated, said Gonzalez.

“Partners can sell it as DataCore SDS software that they can marry servers and networking for customers in the traditional way they have done it” or they can sell turnkey HCI appliances that run the software and are supported directly by DataCore, said Gonzalez. “Each represents different ways to provision the storage, protect it and optimize it.”

The new DataCore HCI-Flex appliances are available in multiple 1U and 2U configurations with either VMware vSphere or Microsoft Hyper-V pre-installed. The hyperconverged systems include smart caching, thin provisioning, dynamic auto-tiering and Parallel I/O acceleration. Once deployed, the HCI-Flex appliances can pool and manage internal storage and external storage systems, regardless of vendor or underlying technology, according to DataCore.

The new software subscription option lets users turn the expense of licensing into an operational cost, rather than as a one-time capital cost as in the company’s original perpetual licensing agreements. For channel partners, the subscription licensing model also provides opportunities for ongoing revenue from customers.

“It’s a more predictable form of recurring revenue and it’s also higher margins because we have adjusted the lead-registration discounts we give to partners to further incentivize them,” he said.

All customers using or converting to the subscription licensing model will get included storage analytics services under the company’s new cloud-based DataCore Insights Services portal, which will only be available to subscribers, said Gonzalez. The services can help find potential problems in …