The buying process can be just as important as the product or service itself, a new study says.

When you go to buy a wireless device and/or plan for your business or your own personal use, you expect a smooth process. JD Power’s latest Wireline Purchase Experience study goes into detail about how a carrier’s advertised pricing impacts customer satisfaction.

AT&T, Sprint, T-Mobile and Sprint were the four full service carriers that J.D. Power ranked. We noted their scores and compared them to how they performed in previous rankings.

J.D. Power has been busy with the rankings this summer. When finished strolling through this report, read our breakdown of the market researcher’s customer care study and its business wireline rankings.

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