Partner Program Updates: Nextiva, Telarus, CenturyLink Incentives

Technology companies are targeting MSP partners with channel program updates.

Managed service providers are all the rage these days, and vendors are listening to their feedback more than ever to design their channel organizations.

As a result, many vendors updated their programs to better attract to this burgeoning business model. Bigleaf Networks, for example, updated its pricing options. Alert Logic announced a new program tier specifically devoted to MSP partners.

We touched on the agent channel as well in our recent coverage. Telarus and MicroCorp both announced new initiatives. Cybersecurity also featured prominently in our monthly programs recap, as Digital Defense and CyCognito got in on the action.

Scroll through the 12 images below to see the latest channel program announcements and updates.

Missed the previous gallery? Check out our July edition of new programs.

Nextiva

Nextiva is offering market development funds (MDFs) in its new partner program.

The vendor unveiled NeXus, which comes with a new enterprise architect team. The communications provider at the same time introduced new channel leadership. The company has added a vice president of channel development and a vice president of revenue strategy and operations.

Read about Nextiva's program.

Telarus

The Utah-based master agent formed a special agreement with Telesystem and Versa Networks regarding SD-WAN deployment.

Telarus agents can rely on Telesystem for deployment, support and managed services around SD-WAN. The agreement involves both the Versa Secure SD-WAN solution and the more affordable Titan offering.

Learn about the three-way deal.

CenturyLink

The service provider is doubling down on 2020 incentives.

CenturyLink extended several criteria for payouts that it offered in the first half of the year. For instance, partners can earn $40,000 for qualified opportunities exceeding $100,000 in recurring revenue.

Executives made the announcement at the TBI Big Event virtual conference.

Check out the new incentives.

MicroCorp

The Georgia-based master agent is kicking things up a notch.

That's what Chris Shubert, the company's new senior vice president of sales, told us. For example, MicroCorp recently revamped its frontline tool and is updating its project management and commission tools.

Shubert discussed personnel changes, technology trends and the agent channel in an interview with Channel Partners.

Read what he had to say about MicroCorp's future.

Bigleaf

Bigleaf Networks is pulling out all the stops for its MSP partners.

The SD-WAN company unveiled new financial options for its MSP program. For example, MSPs can transact with Bigleaf on a month-to-month basis, rather than slotting into long-term agreements. The vendor also is letting those partners fully own the equipment.

Get details on the pricing updates.

Alert Logic

The cybersecurity provider catered to MSPs with its program update.

Alert Logic added a tier to its Partner Connect program. An executive said the tier allows MSPs to give customers an additional level of cybersecurity without increasing their operational costs.

Edward Gately has the scoop.

D&H

The distributor tackled business continuity in a new launch of partner resources.

Vertical-focused guides and Wi-Fi optimization brochures top the list of new assets D&H partners can use. Peter DiMarco, D&H’s vice president of VAR sales, praised the channel for supporting SMBs in a difficult economic time. 

“Small businesses have come to realize how imperative it is to have a contingency strategy in case of a major disruption," DiMarco said. "We need to work together to implement effective business continuity plans for these companies.”

Learn about what the distributor is doing to help partners.

Dell

Dell partners can make payment deferrals until 2021.

The vendor extended its payment flexibility program, which it launched back in April to help partners weather COVID-19 business disruption. The program allows a six-month grace period for between ordering technology and making their first payment.

Additionally, Dell unveiled a technology rotation program.

Read the story on Channel Futures.

CyCognito

The cybersecurity reconnaissance provider launched its first channel program.

The three-year old company welcomes VARs, system integrators, consultants, MSSPs and MSPs to the newly formalized program. They'll access technology, deal registration protection, tools and support as a result.

Read about the new program.

Axcient

The business availability company expanded its channel partner program.

The updated structure features four tiers that vary in terms of resources, training and other benefits. Moreover, executives said the revamped program tackles both sales and technical design.

A partner advisory council helped Axcient draft the new program.

Learn about the new program.

Digital Defense

The cybersecurity company launched a program that serves MSP, MSSP and managed detection and response (MDR) partners.

The announcement reflects how managed service providers are pursuing higher "higher profitability and proof of value," according to Digital Defense’s chief revenue officer. Partners can benefit from flexible billing cycles and opportunities to acquire new customers. 

Get details on the program.

Contentstack

The content management system built a channel program that it says eschews the traditional model.

That's according to Contentstack's global head of partnerships, who said the new Katalyst program emphasizes flexibility and best-of-breed solutions. It features partner enablement tools and tracks partners can take to earn credentials.

Learn more about Contentstack.