Nextiva is working to set itself apart in the unified communications market.

The company invited partners and customers to its annual NextCon conference in Scottsdale, Arizona, Oct. 23-25. Nextiva used the conference to introduce its new communications platform and exhort its partners to build better customer experiences. The channel “State of the Union” address showed just how much of an impact Nextiva’s partners have had on its overall growth.

Several business and marketing experts spoke at NextCon. We attended the first two days and snapped some pictures. We also have recaps of Day One and Day Two.

Scroll through the gallery to see what went down and check out last year’s pictures.