https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

SDN/SD-WAN


Shutterstock

Change

New, Changing Partner Programs: Avaya, AT&T, PlanetOne, More

  • Written by James Anderson
  • December 6, 2017
See 12 major partner program enhancements from last month.

Not even Thanksgiving break can slow the growth of channel.

IT and telecommunications companies continue to make plans for their indirect sales partners even as the holiday season arrives. Among the changes are a lengthy set of enhancements from AT&T Alliance Channel and program updates from Cisco‘s annual partner summit. And cloud software company Ormuco formalized its first partner program.

Surf through the gallery below to see 12 highlights from November.

Missed last month’s gallery? Find the October channel program changes here.

Follow news editor @JamesAndersonCP on Twitter.

Datapipe's Robb Allen
Avaya

Avaya unveiled a tighter focus on helping its Edge partners offer UC and contact-center applications as a cloud-based service (UCaaS, CCaaS) to business customers. A key part of the 2018 Avaya Edge program strategy is enabling cloud delivery, integration and management. This means partners will be ready to take advantage of the growing demand for UCaaS and CCaaS by developing their cloud competency and benefiting from the rewards.

Learn more about the updates.
Datapipe's Robb Allen
PlanetOne

PlanetOne Communications
is rolling out a new program for its “High Rollers,” those partners who are growing revenue with PlanetOne by at least $100,000 each year. These top partners will get one-on-one meetings with decision makers from the master agent’s preferred providers. As part of these direct partnerships, partners will have access to money to host “swanky, high-end events” that will help them drive even more revenue.

Learn more about the initiatives PlanetOne announced during its 2017 Tech Tour.
Datapipe's Robb Allen
Cisco

Cisco
and ConnectWise have a new partnership geared toward getting more Cisco products and services into the hands of MSPs via a new platform called ConnectWise Unite with Cisco. Cisco rolled out several enhancements to its channel programs designed to help partners capture new opportunities, refine software-and-services skill sets, and differentiate themselves.

Read Edward Gately's article for a full recap.
Datapipe's Robb Allen
AT&T Alliance Channel

Members of the AT&T Alliance Channel now have the ability to receive residual payments for wireline services. The program is adding deal registration, which the carrier says will allow partners to sell more accounts. The Alliance Channel also is adding support for pre-sales and post-sales. Finally, the company has shortened and simplified its agreement for partners signing up for the program.

Read about why AT&T made the changes.
Datapipe's Robb Allen
Talari

Talari Networks'
new CEO says his company will go 100-percent channel as it fights for supremacy in the SD-WAN market. Newly appointed Patrick Sweeney said that he aims to pivot Talari’s sales team to a 100 percent channel focus in order to achieve the growth.

Read Sweeney's in-depth Q&A with Channel Partners to see what Talari has planned for the channel.
Datapipe's Robb Allen
Green Cloud

Green Cloud Technologies
 introduced a new partner portal said to be "customer-driven." The portal offers online tools that channel partners can use to provision, manage and report on Green Cloud services. Green Cloud also said the portal will better integrate with service delivery platforms for VARs and MSPs.

Read Green Cloud's full announcement.
Datapipe's Robb Allen
Salesforce

Salesforce
is projecting strong growth for its consultants and ISVs. The company launched a new partner program earlier this year and used its annual Dreamforce event to elaborate on what it expects from those two partner types.

Read Lynn Haber's recap of the keynotes Salesforce gave to its ISV and consultant partners.
Datapipe's Robb Allen
Trustwave

Cybersecurity firm Trustwave launched a new online learning system and streamlined partner portal designed to give partners a complete understanding of customer security and compliance issues. The Trustwave Academy for Partners and Trustwave Partner Hub are the latest advancements in the company’s partner program.

Learn
about the other new things Trustwave is doing for its partners.
Datapipe's Robb Allen
Panasonic

Panasonic
 made a number of updates to its Authorized Reseller Program, which it re-launched last December. Panasonic increased the amount of marketing development funds (MDF) available for Prime members and is revamping its company website to make it easier for customers to connect directly with resellers.

Read about the other changes Panasonic made to its partner program.
Datapipe's Robb Allen
SecurityFirst

Cybersecurity firm SecurityFirst launched a new partner program designed to help resellers and service providers make more money selling critical data protection to clients. The SecurityFirst Channel Partner Program will provide sales enablement, marketing and channel pricing discounts to a cross-section of partners including “evangelists,” resellers, advisers and advocates with specialized reach into the midmarket and SMBs, the company said.

Read more about the partner program.
Datapipe's Robb Allen
NCR

Self-checkout provider NCR expanded its channel program to allow partners to sell additional products, including enterprise software, professional services, maintenance and managed services, to complement its core products. Partners now can address a larger customer base across the banking, retail and hospitality industries in existing as well as new geographies to go deeper into the various markets, the company said.

Get details on the changes.
Datapipe's Robb Allen
Ormuco

Cloud software company Ormuco unveiled its first global channel partner program for its Stack platform. The partner program features elements designed to support CSPs, MSPs, VARs and ISVs. Program benefits include: a rapid go-to-market model with pre-built options that can deploy in days, and a partner-branded portal for billing and provisioning.

Get further details on the company and its program.

 

Tags: Agents Cloud Galleries New/Changing Channel Programs SDN/SD-WAN Telephony/UC/Collaboration

Most Recent


  • Choice of direction for Cisco partners
    Opportunities, Challenges Facing Cisco Partners
    Cisco Live was this week's event headliner. Reps from Computacenter, Molaprise, NTT and WWT weigh in on their experiences.
  • AWS partners get generative AI
    Jeff Kratz, Ruba Borno on Generative AI, More News for AWS Partners
    With AWS’ Public Sector Summit in full swing and an interview with Ruba Borno on hand, here’s a big update.
  • Pride Month 2023
    Pride Month 2023: Best Places to Work in Tech
    These companies are designated as 2022 “Best Places to Work for LGBTQ+ Equality.”
  • New details about NetApp Partner Sphere
    NetApp Reveals New Partner Sphere Program Details Ahead of Launch
    NetApp offers a glimpse into what partners can expect from its new slimmed down partner program.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cloud security
    VMware Debuts Cloud Web Security on SASE Platform
  • zero trust security
    Leveraging Partner Expertise to Build a Zero-Trust Strategy
  • Twenty, 20, SD-WAN providers
    The CF List: 20 Endpoint Detection and Response (EDR) Providers You Should Know
  • Security shield on digital background
    VMware Security Connect Focused on Redefining Security, Increasing Threats

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

Opportunities, Challenges Facing Cisco Partners

June 8, 2023

Jeff Kratz, Ruba Borno on Generative AI, More News for AWS Partners

June 8, 2023

Pride Month 2023: Best Places to Work in Tech

June 8, 2023

Industry Perspectives

View all

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

How to Build an Organization That Attracts and Retains Talent

May 1, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X