MicroCorp’s 16^th annual One on One event, June 12-14, in Atlanta, was a forum for collaboration and learning. Themed “The Ultimate Partner Playbook,” this year’s One on One event delivered a playbook resource to each attendee. The event was held at the College Football Hall of Fame in Atlanta, with general sessions held at the nearby Omni Hotel CNN Center.

More than 270 attendees participated in sessions that guided them in developing their playbooks for digital transformation. On day two of the annual event, attendees were treated to “The Secrets of Smarketing,” delivered by inbound marketing expert, Dan Tyre of HubSpot. Tyre coined the phrase and authored the concept of “smarketing,” an integration of sales and marketing in the customer approach.

The key session and namesake of the event are the partner and provider One on One sessions. With more than 50 providers sponsoring the event, partners were able to have meaningful meetings with providers to expand their portfolio.

The events platinum sponsors included 8×8, AT&T, CenturyLink, Comcast, Granite, Flexential, Jive, Momentum, Nextiva, Nice InContact, Office Depot/Compucom and Spectrum.

“One on One is a special time of year for MicroCorp, followed by a surge of new relationships and sales,” said CEO Karin Fields. “We’re in our 16^th year and partners still rate our One on One sessions on the top of their list. We pack a lot of meaningful content and networking into two days, which makes this event memorable and manageable for our partners.”

Click through the gallery below for highlights and a recap of the event.