https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

SDN/SD-WAN


Image Gallery: HP/HPE Global Partner Conference Expo

  • Written by Channel
  • September 14, 2016
The invite-only HP/HPE Global Partner Conference drew some 1,300 partners. We got the feel of the event with this gallery from the show floor.
  • Image Gallery: HP/HPE Global Partner Conference Expo

    HP/HPE GLOBAL PARTNER CONFERENCE — The expo floor at the joint HP/HPE 2016 Global Partner Conference had something for everyone, from sexy gaming systems to 3D scanning, to a deep dive into HPE’s newly announced network procurement and consumption pricing schemes. The invite-only event drew some 1,300 partners, along with a bizarre modern-dance act staged by rival Dell EMC outside the Boston Convention and Expo Center on Tuesday, as attendees arrived for president and CEO Meg Whitman’s keynote.

    Among the event’s highlights:

    • HP Inc. announced changes and enhancements to its Partner First program that include simplification to the way the company measures partners.
    • Not to be outdone, HPE announced changes to its Partner Ready program that include the integration of competencies, a new and fully integrated Partner Ready Networking Program, a revamped Partner Ready Service Provider (PRSP) program, and an updated suite of partner marketing resources.
    • HP Inc. announced its acquisition of Samsung’s printing business.
    • HPE partners got a deep dive from Meg Whitman on the vendor’s strategic road map.
    • HPE and NTT America look to expand their relationship, seeing stronger alignment ahead.

    The rather sparse (attendee-wise) show floor reflects a shift in focus that Channel Partners has observed by HPE and other vendors from quantity of partners to quality — translated as earning certifications and competencies (several of which were announced at the event), generating sales across the portfolio, and supplementing products with value-added services to increase stickiness. Higher metal designations earn deeper discounts and fatter margins.

    There’s no doubt HPE needs all of its partners to make sales, preferably lucrative ones — the company saw third-quarter revenue dip by 6 percent overall year over year, to $12.2 billion, some $440 million shy of analyst estimates.

    To see what the company hopes will turn that ship around, we took a stroll around the show floor.

  • HP/HPE Global Partner Conference: Show Floor

    HP/HPE Global Partner Conference: Show Floor

    For its 2016 Global Partner Conference, HP took over the cavernous Boston Convention and Expo Center and split the floor into three sections, surrounded by a warren of meeting rooms. The HP zone included a selection of PCs; a variety of printers, both 3D and traditional; and demo areas for various verticals, including education and retail.

    In the center were sponsors, including diamond-level underwriters Intel, Microsoft and Synnex.

    HPE displays on trends, including hyperconvergence and software-defined networking, dominated the remainder of the floor, except for a set-aside for the high-end HP Omen gaming systems.

    Guess where lines were longest?

  • HP/HPE Global Partner Conference: Synnex

    HP/HPE Global Partner Conference: Synnex

    Synnex is HP’s largest North American distribution partner and was a Diamond-level sponsor. At the event, Synnex SVP of commercial sales, Steven Jow, told Channel Partners that software-defined networking is a key area of focus for the distributor. SDN was also a major topic for keynoter Antonio Neri, EVP and GM of HPE’s enterprise group. Neri announced on Tuesday a new partnership with Arista Networks that he says expands on the companies’ previous HPE Converged Architecture agreement. Beginning Nov. 7, HPE partners can sell Arista switching products.

    Arista is also on Synnex’s line card.

    Another focus for the distributor is retail point-of-sale systems, and HP had a retail experience area featuring a variety of RPOS hardware, including a convertible model for on-site and mobile sales.

  • HP/HPE Global Partner Conference: Ingram Micro

    HP/HPE Global Partner Conference: Ingram Micro

    Unification of the Aruba PartnerEdge and HPE Networking programs under the Partner Ready for Networking banner made news at the show, and was likely of interest to Ingram Micro partners given the disti’s status as Aruba’s 2016 North America Distributor of the Year.

    Ingram Micro is also a preferred distribution partner for HPE servers, storage, networking, software and services and was a Gold level sponsor, along with AMD, Arrow, Avnet and Tech Data.

  • HP/HPE Global Partner Conference: Avnet

    HP/HPE Global Partner Conference: Avnet

    Earlier this year at HPE Discover 2016, Avnet introduced a services portfolio to help channel partners sell and implement HPE’s Synergy composable infrastructure solution — the logical endgame of the software-defined data center, presenting infrastructure as code. Cisco has a competing strategy.

    “The HPE Synergy solution, combined with services from Avnet and our partners, opens exciting new ways for partners to provide value to the customer, and ultimately, their users,” Greg Peterson, vice president of Avnet’s HPE solutions business in the Americas, told Channel Partners. “By having capabilities in these areas, it increases partners’ abilities to become involved with their customers on the strategic direction of IT, creates a way to rapidly provision infrastructure for their customers and allows for continuous deployment.”

    There’s even a hashtag – #AvnetGetComposable – and explainer infographic.

  • HP/HPE Global Partner Conference: Arrow

    HP/HPE Global Partner Conference: Arrow

    A few weeks ago Arrow announced a deal with Equinix to offer Microsoft Azure instances running on HPE Helion CloudSystem hyper-converged hardware, with HPE OneView management software. The idea is to offer preconfigured hybrid clouds that partners can quote, order and provision through ArrowSphere, Arrow’s online marketplace.

  • HP/HPE Global Partner Conference: Sponsors

    HP/HPE Global Partner Conference: Sponsors

    It wasn’t just distributors angling for partner attention. Arista, Citrix, Brocade, NTT, ShoreTel, Veeam, VMware and Zerto also had booth space.

    NTT in June announced its own managed private cloud solutions, available now to joint HPE/NTT customers in the U.S.

  • HP/HPE Global Partner Conference: Trends

    HP/HPE Global Partner Conference: Trends

    To help partners meet customer demands for reduced capital costs and speedier scaling, HPE Aruba announced three new consumption and procurement models: Network as a Service, Managed Service, and Cloud-based Networking. The new options apply across the full portfolio of Wi-Fi, BLE, wired and wide-area network (WAN) connectivity products as well as consulting, support and integration services.

    Another trend: 11 new channel competencies around the HPE Partner Ready program. Read more here.

  • HP/HPE Global Partner Conference: Social

    HP/HPE Global Partner Conference: Social

    HPE recognizes that social-media marketing can be a weak point for partners. In response, it’s rolling out HPE Partner Ready Social Media Center, available to partners only. The site will offer images, thought-leadership pieces, infographics, YouTube videos, white papers and other social media assets.

    In a demo, HPE showed off its own Twitter app that lets partners customize and pre-schedule tweets.

  • HP/HPE Global Partner Conference: Hardware

    HP/HPE Global Partner Conference: Hardware

    News of the demise of PC and printer hardware seems to be overstated, at least based on the HP side of the show floor. Besides the hot new Omen gaming laptops, partners got a glimpse of HP’s new A3 printer portfolio, which the company says represents a $5 billion market opportunity for U.S. partners.

    HP also announced new partner training that certifies partners to help their customers evaluate and launch HP Device as a Service PC life-cycle management.

  • HP/HPE Global Partner Conference: Cool Demo

    HP/HPE Global Partner Conference: Cool Demo

    Whiz-bang demo of the floor goes to the 3D scanning in the education vertical experience area. The tech, based on HP’s recent acquisition of David Vision Systems GmbH and David 3D Solutions, will forward HP’s Sprout initiative that the company promises will allow anyone to “grab something from the real world, manipulate it in the digital world, and bring it to life in physical space.”

    We can already see the patent lawyers sharpening their fangs.

  • Image Gallery: HP/HPE Global Partner Conference Expo

    Please click here for more Channel Partners galleries.
Tags: Agents Cloud Data Centers Galleries SDN/SD-WAN

Most Recent


  • Dark Web, hacker
    Kaspersky Study: Dark Web Ads Offer Jobs, Careers in Cyber Crime
    Some dark web job ads included bonuses and commissions for successful projects.
  • Cloud marketplace
    Ingram Micro Cloud Marketplace Expands with Key Microsoft Enhancements
    The news revolves around the New Commerce Experience subscription model.
  • Customer Experience CX
    NICE, Cognizant Team Up to Transform Digital Customer Experience
    The collaboration offers opportunities in CX, WFM and digital transformation.
  • Making Waves
    7 Channel People Making Waves This Week at 8x8, Intel, Google Cloud, RingCentral, More
    Google, which says it's cutting 12,000 workers, has not indicated how the layoffs impact Google Cloud.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Security shield on digital background
    VMware Security Connect Focused on Redefining Security, Increasing Threats
  • Fortune 500 2021 logo
    AT&T, Microsoft, Verizon, More Tech, Telco Companies Make Latest Fortune 500
  • SDN
    Windstream Rolls Out Enhancements for VMware-Powered SD-WAN
  • edge computing
    How to Keep Edge Computing Sites Truly Autonomous

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Kaspersky Study: Dark Web Ads Offer Jobs, Careers in Cyber Crime

January 30, 2023

7 Channel People Making Waves This Week at 8×8, Intel, Google Cloud, RingCentral, More

January 27, 2023

Intelisys AMP’d Images: Partners Explore B2B Purchasing Trends, CX, Security Solutions

January 27, 2023

Industry Perspectives

View all

The Benefits of Hiring an Investment Bank

January 30, 2023

Make the Most of the Gift of Time in 2023

January 25, 2023

Strong Partnerships Ease Challenging UPS Upgrade

January 24, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

Cybersecurity Certifications: Their Evolving Role in the Fight Against Increasing Attacks

December 13, 2022

White Papers

View all

Overcoming Your Endpoint Security Limitations with a Skeleton Crew

October 25, 2022

Embracing the Zero Trust Mindset For Endpoints

October 24, 2022

Endpoints are the Destination

October 24, 2022

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

.@IngramCloud makes important @Microsoft-related changes to its #cloudmarketplace. dlvr.it/ShhCpR https://t.co/0zwCkUOH5z

January 30, 2023
ChannelFutures

A @NICELtd - @Cognizant partnership promises to accelerate customer adoption of advance #CX solutions.… twitter.com/i/web/status/1…

January 30, 2023
ChannelFutures

Cybersecurity advisory warns of hackers' malicious use of #RMM. @CISACyber dlvr.it/ShYRwg https://t.co/zsBvQWqOYY

January 27, 2023
ChannelFutures

Reaction to #Intel earnings coming in fast and furious. Find out what investors are saying, and how CEO Pat Gelsing… twitter.com/i/web/status/1…

January 27, 2023
ChannelFutures

Our latest #GatelyReport looks at #cybersecurity M&A, investment with @progresspartner, @cyber_advisory, @FBI Hive… twitter.com/i/web/status/1…

January 27, 2023
ChannelFutures

.@channelsmart says plan and boost client #retention efforts to reduce #churn. dlvr.it/ShXvhj https://t.co/4jyHPCjTBn

January 27, 2023
ChannelFutures

The CEO of @Mitel discusses the likely outcomes of buying @Atos Unify. Note: @RingCentral will play a role post acq… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@msftsecurity surpasses $20 billion in annual revenue, analysts say it's a formidable #cybersecurity market conten… twitter.com/i/web/status/1…

January 26, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X