More than 300 “trusted advisers,” key vendors and members of the Avant leadership team were on hand for the Feb. 27 ribbon cutting of Avant’s 6,000-square-foot “HQ-2” in Dallas. The million-dollar, 18-month initiative underscores the company’s commitment to enabling technology sales throughout North America and beyond.

“Avant Communications launched in Chicago more than 10 years ago, and we’ve led the league in enabling trusted advisers to support their clients in IT decision-making,” said Avant CEO Ian Kieninger. “As our industry footprint continues to grow larger, it only makes sense that we extend our presence into new regions, to more capably meet the needs of our trusted advisers and their customers using local resources.”

The focal point of the new facility is the Dallas BattleLab, a world-class training/demo facility and a key investment in Avant’s Platform for IT Decision-Making. At the Dallas BattleLab, trusted advisers can evaluate and demonstrate the technology options available through Avant and the industry ecosystem. Based on high success rate and partner demand, additional regional BattleLab hubs for other tech centers are also under consideration.

Scroll through our gallery below for a look at the grand opening of the new facility.