Channel Partners Evolution kicked off early Monday on the links at the Omni Barton Creek Resort, a Coore Crenshaw golf course.
Backed by eagle sponsors CenturyLink and WTG, four dozen duffers tried to tame the challenging course in a best-ball tournament.
Channel Futures, Green Cloud Technologies and Tech Americas all sponsored individual holes on the course, while Spectrum Enterprise/Navisite, Netsapiens, phoenixNAP, uCloudlink and Peak 10 + VIaWest were foursome sponsors.
Among the other companies represented: Spectrum Business, Telesource Inc., AmCom Solutions, Avant Communications, Nitel, Trinsic, KORE, Senderocloud, Polycom, NexLevel Technology Solutions, Corporate Technologies Group, Tier4, Carrier Access, FibernetDirect, Intellys, SG1 Cloud, Liquid Networx, Vonage, MangoApps and GCI.
Click through our image gallery below to see someone you know on the course or getting their photos taken for winning prizes.
Follow executive editor @Craig_Galbraith on Twitter.
Overcast skies kept the temperature down and made for an enjoyable morning on the course.
That's Avant's Shane McNamara (left) and CenturyLink's Bobby Hall in the foreground getting ready to hop in their cart.
Celebrating the fact they lost only a dozen balls on the course, give or take a few, is the team of GCI's Roger Toennis, Channel Partners' Thomas Baker, MangoApps' Patrick Allman, and SDxE's Mark Stevens.
Doing his best impression of Tiger Woods celebrating a putt to win The Masters is Kenny Tran Nguyen of uCloudlink.
Polycom's Darren Knapp looks on as teammate Joel Wilhelm of phoenixNAP lines up his fairway shot.
Surprisingly, this tee shot from Channel Partners' Kevin Morris went far, and mostly straight.
CenturyLink's John DeLozier and Channel Partners' Craig Galbraith mug for a selfie.
The beverage cart was a popular stop for the players.
There are no losers, because in this tournament, there's even a prize for last place — in this case, "free drinks at the open bar." Pictured here (left to right) are phoenixNAP's Joel Wilhelm, Senderocloud's Matt Henry, Polycom's Darren Knapp and KORE's Bert Gillespie.
Third-place winners in the tournament were the team of (left to right): CenturyLink's John DeLozier; Avant's Ian Kieninger and Shane McNamara; and CenturyLink's Bobby Hall.
Taking home second place were Steven Frank of FiberNetDirect (left) and Tom Myers of ViaWest. Also part of the team, but not pictured, were Intellys' Beau Hendrick and Charles Woodworth.
There are your first-place winners! Left to right: CenturyLink's Jim Glackin, Channel Partners' CJ Foster, Carrier Access' Shane Stark and Channel Partners' Rick Reed.
Players and guests enjoyed lunch in the clubhouse ahead of the awards ceremony, which also recognized Carrier Access' Shane Stark, Liquid Networx's Don Douglas, Intellys' Beau Hendrick and Spectrum Enterprises' Rob Roache for such things as closest to the pin and longest drive.