Will Black Friday Change Mobile Device Management?
Black Friday is upon us, the day of the year in the United States that kicks off holiday shopping and retailers hope to break even for the year (black instead of red). That means lots of retail stores are offering lots of deals to lure shoppers into the store to buy. Does that mean you’ll see much in terms of new mobile devices sneaking onto your clients’ business networks in the weeks ahead?
Chances are, no. Retailers tend to advertise off-brand electronics and not discount the most desired brands. But just like Daylight Savings Time is the time to change your smoke detector batteries, Black Friday is a good time to look at your mobile device management strategy.
Hardcore shoppers may be using mobile technology as part of their deal-hunting strategy through showrooming. Meanwhile Apple stores, Microsoft stores and even Samsung online are hosting their own Black Friday sales with small discounts on the most wanted brands of tablets and phones. There is a lot new to choose from this year including Amazon’s new Kindle Fire HD, Apple iPad Mini, Google’s Nexus tablets, Microsoft Surface and more tablets from Samsung. But you are more likely to see these devices creep onto networks after Christmas and New Years.
So that means there’s about a month to get your mobile device management strategy ready for the next wave of bring your own device (BYOD). Do you need to make any changes? Are there any configuration tools you need to add? Are there any applications your clients want you to look for or blacklist? What recommendations can you make to your clients along those lines? How are you setting up the value message for customers?
The weeks ahead provide a window for what to expect on your networks in January. Then, of course, there’s CES 2013 to give you a peak into how you’ll need to adjust your strategy next year.