When Digital Transformation Equals Digital Disruption

The retail industry has come a long way during the last decade in its efforts to overcome the challenges of generational and technological shifts that have been disruptive to the business. To stay competitive while catering to new generations of hyper-connected shoppers, Point-of-Sale (POS) technology is being pressured to continually innovate. Online ordering, in-store beacon technology, cloud POS, omnichannel retail platforms, and digital menus and signage, are part of the evidence of those innovations taking place.

We’ve seen the advent of self-check-out, RFID technology, and digital wallets, plus we’ve got accustomed to guest Wi-Fi at pretty much every retail shop. Those new technologies pose cybersecurity and network availability risks that are not to be underestimated by the tech-savvy retailer. A heavily leveraged store network that is increasingly reliant on optimal network performance and uptime is a disaster waiting to happen if it is not properly secured and monitored. The impact of complacency can seriously damage short term revenue and brand reputation (long term revenue).

SD-Branch (software-defined branch networking) is a relatively new approach that can act as a launchpad for innovation, enabling retailers to expand their POS technology stack with confidence.

Read this whitepaper and discover four key challenges facing retail in the age of digital transformation and learn how SD-Branch can help overcome them.