Hurricane Sandy vs. Apple iPad
The east coast is still coming to grips with the damage done and recovery efforts needed in the aftermath of Hurricane Sandy last week. One thing (trivial in the wake of the devastation ) that the storm illuminated was just how reliant we’ve all become on our mobile devices to stay connected, particularly when other means of connection fails. A popular topic on blogs and the internet last week involved how to keep your iPhone (or other mobile device) charged. For instance, Verizon announced mobile charging stations last week, and others retweeted this classic article on how to keep your phone charged when you have no power. But when it came to making your way out of your home to go to the Apple store to get a new iPad, did Hurricane Sandy have any effect?
Motley Fool reported on Friday that there were about 550 people in line at the flagship Apple store in New York City that day, in spite of the fact that many in Manhattan were only just getting their power back on, the New York marathon had been canceled, and so many residents remained displaced.
Apple announced on Monday that it had sold three million iPads in the first three days of sales — double the number it sold during the first weekend for sales of its third generation iPad in March. That’s some serious momentum, in spite of acts of God, pointing to the growing importance of MSPs providing rock solid mobile device management to business customers.
“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO, in a prepared statement. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
The new iPad mini, announced in late October (check out this overview at The VAR Guy) features a 7.9-inch Multi-Touch display and 10 hours of battery life. The new fourth generation iPad features a 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and the LTE 4G wireless that everyone has been waiting for.
Apple says that demand for iPad mini exceeded the initial supply and while many of the pre-orders have been shipped to customers, some are scheduled to be shipped later in November.
Apple’s new iPad Mini announcement and launch follows Amazon’s announcement and launch of a second generation Kindle Fire HD with a bigger screen and LTE wireless. Plus recent the Microsoft Windows 8 and Windows RT (Windows mobile for ARM) launch sets the stage for a host of mobile offerings including Microsoft’s own Surface tablet. Can there be any doubt that BYOB is about to get more complicated, and your customers will be in need of more help?