Gartner’s Mobile Device OS Rankings: Bada? Who’s Bada?
Gartner (NYSE:IT) this week released its quarterly look at mobile device sales, smartphone sales, and the dominant manufacturers and operating systems. As you might have guessed, Android and Apple (NASDAQ:AAPL) topped the list for operating systems, with Android garnering sales of 122.5 million units and marketshare of 72.4 percent and Apple iOS with sales of 23.6 million units and marketshare of 13.9. RIM was number three. And number four was… Windows? Symbian? No, it was bada. Leading this blogger to wonder: who’s bada?
(And if you offer mobile device management, do you have to support this bada?) Bada is an open source mobile operating system that was introduced by Korean tech giant Samsung a few years ago, back before many MSPs’ customers were asking for mobile device management solutions. Samsung introduced the bada 2.0 software developer kit about a year ago. The operating system is behind Samsung’s Wave devices which are popular in Europe, China and Southeast Asia. A quick google shopping search reveals I could buy an unlocked Wave bada phone in the United States for north of $200. But chances are your customers are not going to that much trouble to procure a phone based on an OS that they probably haven’t heard of.
Still, the device OS’s sales and marketshare, while small, have grown at an impressive rate. And although the impact of Microsoft Windows 8 has yet to be really seen in Gartner’s numbers, bada has handily beaten the much more publicized and advertised previous mobile operating system from the software giant, Windows Phone 7. bada 3Q unit sales hit 5 million with 3 percent marketshare. Microsoft’s mobile OS hit 4 million unit sales with 2.4 percent marketshare during the same period. Awkward…
But not so bada for Samsung. Will this sleeper OS continue its rise? We’ll let you know.