Following convention does not guarantee success; in fact, success often comes from defying convention and challenging the status quo. This notion is what makes us so excited for VMworld 2013, which is taking place in San Francisco Aug. 25-29. At VMworld 2013 you will gain the tools you need to transform conventional remedies into seamless, agile solutions that dramatically simplify your operations and provide unmatched business advantages.

You won’t want to miss the opportunity to take advantage of more than 350 in-depth sessions, including a Partner Track with 20+ partner-specific sessions, 26 hands-on labs and networking opportunities with industry experts and other IT professionals. In addition, partners will have the opportunity to hear from VMware’s newly appointed senior vice president of Channels & Alliances, Dave O’Callaghan. During the Partner General Session, to be held Sunday, Aug. 25, 2:30-4 p.m., Dave will share his vision and strategy for the channel—a strategy that centers on making it easier for partners to do business with VMware. 

Want to start defying convention now? Join the VMworld group within Partner Link to stay up to date on the most recent VMworld news or follow us @vmworld.

This is VMworld 2013 – 10 years of Defying Convention. We look forward to seeing you there.

Sandra Haan Norris is a director at VMware. Monthly guest blogs such as this one are part of The VAR Guy’s annual platinum sponsorship. Read all of VMware’s guest blogs here.