Can RIM Make a Comeback with BlackBerry 10 Launch?
Will Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) make a comeback next January when it launches BlackBerry 10? Maybe. But maybe not. The company will still need to get an edge on the dominating competitors in the market. Will BlackBerry 10, the next platform to be launched by RIM, disrupt the current mobile device management (MDM) solution market? We may not know for sure until the product launches, but here are the details on RIM’s new platform, including the unveiling of the first two BlackBerry 10 smartphones.
Full details on the platform will be available at the company’s official launch event on January 30th, 2013, however, we believe that the earlier you learn about the platform, the better. BlackBerry 10 will offer a catalog of applications from across the globe and across all categories, including games, productivity, social, lifestyle and leisure, multimedia, and published content. In addition, the platform has achieved FIPS 140-2 certification, which caters to government agencies. This certification will enable agencies to deploy BlackBerry 10 smartphones and BlackBerry Enterprise Service 10 immediately.
President and CEO of Research In Motion Thorsten Heins believes BlackBerry 10 will create a unique mobile computing experience. “In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs,” says Heins. “All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today.”
What features do the new devices include? The following are some of the features available with BlackBerry 10 devices:
- BlackBerry Flow and BlackBerry Hub — BlackBerry Flow allows navigation across open applications and the BlackBerry hub, where all messages, notifications, feeds, and calendar events pass through.
- BlackBerry Keyboard — The BlackBerry Keyboard learns how you write and adapts to how you type so you can write faster and more accurately. Imagine a feature that doesn’t correct your typos with other typos.
- BlackBerry Balance — With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a simple gesture. A possible plus for those concerned with the bring your own device (BYOD) trend.
More than 821 million smartphones and tablets will be purchased worldwide in 2012 and pass the billion mark in 2013. Will BlackBerry’s new product launch force Gartner, Inc.’s to revise its forecast upwards? We’ll be watching.